How Etsy is Turning Your Hobby Into a Business

Art Fair Sausolito 1968

Have you heard about this site, called “Etsy”, and wondered what the heck an “Etsy” was? Also, why is this becoming a word known by most of your friends and family on Facebook? It’s no accident or mistake. Nope. The truth is that the word “Etsy” is not a word at all! It was made up! A designer word. Designed to be memorable – ala Google. And, the truth about this word – err, this business –  is that it is an efficiently pleasurable way to share your creations and vintage items with the world, and make some money while you’re at it! You’re probably wondering, however, “Hmmm, how does this Etsy work? And, how can I monetize my hobbies, be it through Etsy, or otherwise?” Continue reading How Etsy is Turning Your Hobby Into a Business

How to Increase Your Ecommerce Site Speed

How to Increase Your Ecommerce Site Speed

Gone are the days of dial-up, that clinking, whirling, buzzing sound that followed the dial tone to let you know your website was loading––your consumers expect your website to load quickly. A fast loading, functional ecommerce site means your customers are more likely to stay on your site and click around; they’ll only browse your products if they appear within reasonable time––and reasonable time, nowadays, means fast.

Amazon found that for every 100 milliseconds––or a mere tenth of a second––delay in loading a website, 1% of sales are loss. And did you know the faster your ecommerce website loads, the higher Google will rank your site in search results? Conduct a test to see how long it takes for your entire website to load from start to finish as it stands right now. Try using a speed test site like Pingdom Tools.

According to a Forrester study, the average consumer expects a page to load within 2 seconds or less, any more than 3 and they’ll navigate away from it––likely to a rival site in hopes of finding quicker loading. Not to mention with the present day proliferation of online ecommerces, visitors hold your company’s credibility and quality to your website’s performance.

Luckily, there are surefire ways to increase your ecommerce site speed and ensure your store and its product images are available to customers fast. Here are ways to make your ecommerce website load quicker. Continue reading How to Increase Your Ecommerce Site Speed