There are now more than 150 million users on Instagram, and it’s growing faster than ever. Instagram is a creative visual platform where people can capture, customize, and share photos and videos. The photos can be also posted on Twitter and Facebook, making it easy to integrate all your social media channels. Before we dive into how ecommerce businesses are leveraging Instagram, acquaint yourself with the basics of Instagram if you are just getting started in the platform.
Instagram allows businesses to share moments that capture the essence of their brands. Brands are constantly trying to find innovative ways to engage with customers on Instagram, and the platform makes it easy to do so. With the use of hashtags, you can track campaigns, host photo contests, market your brand with trends (i.e. #ThrowbackThursday, #WineWednesday), and inspire action.
When it comes to ecommerce businesses, Instagram is arguably the most complementary social media platform to have. People want to have a personal experience with the brands they’re engaging with, and Instagram allows your brand to do this in real time while giving customers a unique experience. There are various ways to use Instagram for ecommerce business, such as showing off a collection of products you offer, giving customers a glimpse into your company and employees, showing customers what goes on behind the scenes (i.e. photo shoots, etc), and more. Here are seven creative ways ecommerce businesses are using Instagram to engage their fans. Continue reading 7 Creative Ways Ecommerce Stores Are Using Instagram
So you’ve heard the term ‘lifestyle entrepreneur’ and you’re intrigued. It sounds great, right? Location independence, financial independence and the ability to create something that has impact on the world, whilst living on your own terms. Who wouldn’t want those things?
Dealing with doubts
However, maybe the doubt has begun to creep in. You mentioned it to a few of your friends, or maybe your partner or family, and they just stared at you like you were talking in the Klingon tongue. Or worse, maybe they told you that it was a pipe-dream or unrealistic goal. Continue reading Examples of Three Successful Lifestyle Entrepreneurs
Are your efforts to build a bigger Facebook following failing? Are you seriously fed up and embarrassed by the deafening silence that greets your business’s Facebook Page updates? Join the club. Facebook has become a conundrum for businesses, thanks to their frequently changing algorithms about who sees what in their newsfeed.
Yet Facebook is one of the main destinations for our customers. According to TechCrunch, Facebook has 669 million daily active users as of 2013 which adds up to 20 billion minutes of usage per day, and those numbers are only growing.
Most importantly for entrepreneurs, your lifestyle business’s success will be judged by the size of its Facebook following as it is still one of the major metrics when it comes to online social proof (whether you like it or not).
So how can you build a bigger following for your lifestyle business? Here are a few tips. Continue reading How to Build a Bigger Facebook Following for Your Lifestyle Business
You’ve heard the hype about starting a lifestyle business but you haven’t made the leap yet. Maybe you think it sounds too good to be true or that only a lucky few are born with some kind of mythical entrepreneurial genetic code.
Maybe you’re worried that you don’t have the requisite string of childhood successes on your resume, such as selling rare Star Wars figures at overinflated prices to your gulllible classmates or inventing a killer iPhone app that sold for half a billion dollars to Yahoo! before you were old enough to legally buy yourself a beer.
Okay, so perhaps starting a lifestyle business isn’t for everyone, but that doesn’t mean it isn’t possible for everyone. The fact is that lifestyle entrepreneurism is a real opportunity that’s open to everyone who is willing to take it, and it’s not just for a special breed of superhumans with dollar signs for eyes.
Even if it’s just something you do on the side whilst working full-time, there are a multitude of reasons why starting a lifestyle business is a no-brainer for anyone who genuinely desires more freedom in their life. Continue reading Why Starting a Lifestyle Business is a No-Brainer
We know what you’re thinking: how hard could it be to make a website user-friendly and intuitive? After all, just stick a search bar somewhere at the top and some clickable tabs somewhere on the home page, and you’re good to go, right? Wrong.
Did you know search bars are not a more clear navigation tool than well-organized categories? In fact, if your product groupings are clearly named and your site is indeed intuitive, there’s no need for a search bar. What many people don’t realize when they’re thinking about how to set up their ecommerce website is that search bars are only effective for those who come to your store knowing what they’re looking for; search bars don’t directly encourage people to browse more or comb through your categories.
Therefore, the ultimate goal with intuitive navigation is well-organized tabs and categories that lead to clearly established product pages. A well-designed, user-friendly online store effortlessly guides consumers through the entire process of shopping, from searching to purchasing. At no point should customers be confused or not know what their next step is. Convoluting the path to purchase leads to abandoned shopping carts and low conversion rates. So, in this post, we’ll go into further detail about what you can do to ensure that your ecommerce store is intuitive and user friendly, and guides your customers along as they shop. Continue reading 3 Ways to Ensure Intuitive and User-Friendly Navigation for Your Ecommerce Store
So you have an awesome, one-of-a-kind product or service that you just can’t wait to share with the world; a seed, in the form of an online business, has been planted in your mind and you’re ready to get going. Buy a URL and let’s sell some goods, you say––but hold on, something to consider is the vast number of ecommerce stores out there. With budding technology and the internet’s accessibility, almost everyone is capable of opening and running an online store, but only a select few run a successful and profitable one.
Don’t worry though, we’ve got you covered and will discuss in this post the big mistakes most online outlets commit, leading to a failed business. Familiarize yourself with these common errors and put yourself ahead of the curve––while other entrepreneurs come up short, you and your company will be in the know and on the path to success. Here are 5 reasons ecommerce stores fail. Continue reading Top 5 Reasons Your Ecommerce Store Will Fail – Ecommerce Rules
There is big money to be made from ecommerce. Global research and advisory firm Forrester Research Inc recently predicted that online retail sales in the US will reach $262 billion in 2013, a rise of 13% over 2012.
Sadly though, not every ecommerce venture will thrive, or even last out their first year of business. Many will fall by the wayside as their competitors take the spoils, and I know you don’t want that to happen to you!
So what makes the difference between success and failure when it comes to online retail?
In the highly competitive sphere of ecommerce, every small detail counts, especially when it comes to user experience and branding. In this post I’ll share the five critical mistakes I’ve seen new start-ups make when launching their ecommerce store.
Continue reading 5 Critical Mistakes That Startup Ecommerce Stores Make