After reading our recent post, “Advanced Email Marketing Strategies for Your Ecommerce” perhaps you know that email newsletters are possibly the least effective of all email marketing strategies. But that certainly does not mean they have zero effect on conversions or bringing traffic to your website. After all, newsletters are ecommerces’ most utilized means of communication with consumers, so there is merit to it.
There is strategy to master to crafting and sending email newsletters and garnering click-throughs. A well-written e-newsletter can gather new leads for your company, offer an avenue of communication between you and your current customers, as well as give an impression of authority and expertise in your industry. Newsletters also nurture leads that may not have purchased from your online store before but may very well convert. E-newsletters serve as a direct open line of communication between the customer and your company. Continue reading Maximizing Marketing Strategies for an Ecommerce Newsletter
Now that you have your ecommerce store up and running, the next thing that should be on your mind is sales and conversions. Conversion happens when someone goes from just browsing to buying. When a customer commits and purchases from you, then a conversion has taken place. To calculate your store’s conversion rate, divide the number of purchases within a time frame, say for example the month of April, by the total number of visitors to your store within that time (so the number of people who went to your site in April)––that proportion is your rate of conversion. With any good retailer, you should always look to increase your conversion rate, and in this post, we’ll go over three methods to do just that. Continue reading 3 Methods to Increasing Your Ecommerce Store’s Conversions
As a savvy ecommerce entrepreneur, perhaps you already know that it’s cheaper and more cost efficient for a company to remarket to an existing customer than win over a completely new one. According to SalesForce’s Desk.com blog, “a 5% increase in customer retention increases profits by up to 125%,” and “it is 6 to 7 times more expensive to acquire a new customer than it is to keep a current one.”
These numbers serve as steadfast proof that it pays for ecommerces to invest substantial time in strategizing an effective customer retention program and while Ecommerce Rules does have 3 Simple Strategies to Increase Customer Retention, we’re going to narrow in on one aspect of successful customer retention here and that’s through well-tailored and executed email marketing campaigns. Continue reading Advanced Email Marketing Campaigns for Your Online Store
Many new ecommerce entrepreneurs or experienced veterans, who aren’t yet savvy, have fallen victim to investing all of their time and energy into products and other tangible components of their online stores, consequently letting a critical factor of ecommerce success––analytics––fall by the wayside.
There are many third parties, add-on programs, and entire teams willing to track your online store’s analytics and while that may be a great option later on, if you are just starting out or want to keep track of just the basics, Google Analytics offers you everything you need in terms of tools and––the best part is––it’s free.
In this post, we’ll give you the know-how and break down the basics of Google Analytics to get you tracking your numbers, setting your goals, and meeting the milestones toward success for your online store. Here is Google Analytics 101: Analytics for the Ecommerce Newbie. Continue reading Google Analytics 101: Analytics for the Ecommerce Newbie
For the uninitiated or tech novices, search engine optimization, or SEO as it’s widely known, can be thought of as the delicious candy house that tempted Hansel and Gretel in the popular German fairy tale that parents recount to children before bed.
Just as the sugary sweet abode drew the children to the witch’s home, SEO draws search engines and, as a result, consumers into your online store. Each brightly colored gum drop that adorns the witch’s rooftop is the equivalent to sweet SEO execution that entices search engines and lends itself to higher ranking within search results. The higher you ecommerce link appears on the search results page, the more likely people will click on it and enter. Continue reading Quick SEO Tips Every Ecommerce Should Be Employing
If you’ll remember from our past Ecommerce Rules posts: How to Shoot the Best Product Photos and 3 Tips to Optimizing Product Pages, we hone in on the absolute need for high-quality images on product pages and the SEO boost and increased conversions that product videos bring to your online store.
Product videos serve as an additional layer of information for consumers. Since browsers of your store are unable to physically hold or inspect your products with online shopping, providing a high-quality, thorough, and thoughtful video will offer them an adequate substitute. If done well, your shoppers won’t feel that they’ve missed out on any part of shopping even though they’re committing to purchase an item theoretically sight unseen. Continue reading Producing Professional Product Videos for Small Budget Ecommerce
Setting up an ecommerce store requires multiple skills. Whether it’s good business acumen, in-depth knowledge of your product/market niche, or an understanding of web design, you will need to understand the bigger picture if you want to get your business off the ground.
Whilst some of those skills can be outsourced, it’s safe to say that marketing your online store is one of the most essential skills any ecommerce entrepreneur needs to have. And like it or not, SEO (Search Engine Optimization) is a crucial piece of the puzzle when it comes to promoting your store online.
Even if the very sight of that three-letter acronym usually makes you want to bury your head in the sand, or if you’re considering hiring an external SEO agency, it’s important to have an understanding of the basics.
After all, you don’t want to be blinded by buzzwords or have to pay out a lot of cash for something that isn’t getting results. Continue reading SEO Basics for Ecommerce Stores
I listened to a pretty amazing podcast this past weekend – Episode 071 of the Smart Passive Income Podcast, by one of our absolute favorites in the industry – Mr. Pat Flynn.
His guest for this episode?
A Lifestyle Entrepreneur who has been on the forefront of cool and trendy internet-based businesses since 2005. His prestigious resume includes working directly for Mark Zuckerberg as employee number 30 at Facebook, then becoming employee No. 4 at Mint, and now he finds himself a founder of SumoApps – a brand that is absolutely killing it as the “Groupon for App Retailers”. I speak of none other than Noah Kagan, a true ecommerce and Lifestyle Business Thought Leader (LBTL).
While Noah’s illustrious career has brought great success, and millions of dollars along the way, there have been great mistakes and great losses realized as well. The failures in his career taught him some valuable lessons. Continue reading 3 Common A/B Testing Mistakes Made by Ecommerce Stores
Sometimes running an online store can feel like trying to solve a murder mystery. Except it’s less a case of ‘whodunnit?’ and more a case of ‘why didn’t they buy it?’
If you’re not getting the amount of sales you expected or hoped for, there’s probably several good reasons, and if you’re going to see any success you need to know what those reasons are. After all, if people aren’t buying your products, you don’t have a viable business.
Thankfully, you don’t need to be Sherlock Holmes to solve this particular problem. Here are five elementary areas that you can investigate. Spend some time studying each of them thoroughly with fresh eyes, as if you’re viewing them through a magnifying glass. You’re bound to discover a few tell-tale clues as to why potential customers drop out before they shop.
1. Lack of Traffic
Even Inspector Clouseau, the inept detective from the Pink Panther movies could work this one out. If no one is coming to your site, then you’re not going to get any sales. What can be harder to fathom though, is why they’re not coming.
SEO is certainly important, because if you’re not showing in the first handful of results for any given search term, then you’ll never be found via Google and their competitors. A solid social media strategy is also key, not to mention a well thought through PR campaign. Attention grabbing press releases, special events and offline marketing in your local area can make all the difference when it comes to raising awareness and credibility. Continue reading 5 Reasons Why No One Is Shopping On Your Ecommerce Store