What to Know About Facebook Ads and Sponsored Stories

So, you’re just ramping up your ecommerce stores Facebook business page or your page is already well-established – what’s next in your ecommerce social marketing strategy? Facebook offers various options to drive more traffic to your Facebook page, and consequently, to your website. Two options that are common and many small businesses to large corporations use are Facebook ads and sponsored stories. Both are viable and inexpensive options if you are looking to drive traffic to your ecommerce store.

You’ve likely heard that “social ads” are the future of advertising, and they are certainly on the rise. With Facebook ads, you have the opportunity to approach exactly the target group you want. Because Facebook users fill in information about themselves, including their basic demographic information and interests, you can be specific when deciding which audience to buy Facebook ads for. Facebook also incorporates users’ search inquiries into ads. For example, if someone was searching for cabernet wine glasses on Google, related ads will be displayed in that person’s Facebook ads column. Continue reading What to Know About Facebook Ads and Sponsored Stories

Three Ways to Use Surveys to Increase Ecommerce Sales

The survey is a staple in our society and dates all the way back to 1824, when it was first used to gauge the public’s interest for the upcoming presidential election. Since then, surveys have been used to perform research, measure the efficacy of certain people, and gauge levels of customer satisfaction. The last one there in particular is most relevant to ecommerce. Surveys provide key pieces of information that can reveal a lot about the customer experience with your store. As a result, you can incorporate feedback into your store’s operations and improve them, ultimately netting you a better brand and sales figures.

The Art of Survey Creation

The first thing you need to do before sending out customer surveys is choosing a platform that works best for you. There are a lot of options out there, so you have time to research and weigh in on each one. Try to find a survey system that can cater to your strengths and size. For instance, you don’t want to be stuck with a program designed for multi-national enterprises if you’re still in startup mode. You can also take a look at platforms’ design templates to see if their motifs and colors mesh with your brand. Continue reading Three Ways to Use Surveys to Increase Ecommerce Sales

5 Ways to Get Your Facebook Posts Noticed

You’ve just posted your ecommerce stores new product line to your Facebook page, but only a small fraction of your fans actually will see it. We all know that Facebook is the most influential social media site, and with its various options for engagement, it’s a great way to interact with your customers, learn about your fan base, and find new leads. However, because there are so many posts a user could want to see in their newsfeeds—posts from friends, businesses they’re fans of, etc—most people don’t have enough time to see all the posts. Additionally, 90% of the people who click on your Facebook Page often don’t come back to your Page. They are more likely to read your content in their own Facebook newsfeed. That is, IF you know how to make sure it shows up there.

As you may know, Facebook implemented a new algorithm that “listens” to user feedback, which essentially allows people to decide who and what to connect with. For example, when a user likes something, that tells Facebook newsfeed that they want to see more of that kind of content; when they hide something, that tells Facebook newsfeed to display less of that content in the future. With over 30 billion pieces of content shared on Facebook each month—it’s imperative for ecommerce stores that use social medial to make sure your content gets seen. Below are a few tips on getting your Facebook posts noticed by your fans: Continue reading 5 Ways to Get Your Facebook Posts Noticed

Male Shopping Habits Versus Female Shopping Habits

We all know that men are from Mars and women are from Venus. Well, not literally, but males and females are very different types of people. Each gender has a different way of processing information, dealing with problems, and spending free time. You can even take this dichotomy and apply it to ecommerce since it turns out that men and women have different online shopping habits, as well. This factor is especially important if you run a store that sells products geared towards a specific gender. You can shape your store design and marketing strategy around gender habits and, in turn, see a larger response from your targeted audience. Here is how men and women are different when it comes to online shopping. Continue reading Male Shopping Habits Versus Female Shopping Habits

Why You Need a Retargeting System for Your Ecommerce Page

If you have done research on marketing for ecommerce, chances are that you have run into the term retargeting. Say that a person went to your website, browsed some products, and failed to make a complete checkout. If you don’t make any further efforts to win the customer back, that lead is probably gone for good. Retargeting exists to give you a chance to get that lead back and successfully convert him or her. In a study conducted earlier this year, Criteo found that using retargeted ads for your site can raise your conversion rate by nearly 70 percent. This marketing technique is also great at further exposing your product lines. Retargeting is pretty powerful stuff that can help your bottom line in the long run. Here’s how retargeting can boost your ecommerce presence.

How Retargeting Works

Most standard retargeting systems work using Internet cookies, which are little pieces of data that store your online browsing habits, passwords, and other miscellaneous details. If you head to a site that employs retargeting, the retargeting program will put a cookie into your web browser folder and track what you do. So going back to the abandoned cart example, if you put some items into a cart and don’t make a proper checkout, the cookie will take note. Continue reading Why You Need a Retargeting System for Your Ecommerce Page

Hashtags for Ecommerce

Using hashtags is a valuable way to get your tweets, Instagram photos, pins, and Facebook timeline posts in front of more people. It’s common nowadays to include a hashtag in a social media post, especially for ecommerce businesses. The concept was first introduced on Twitter in 2007 as a way to track conversations related to a particular topic. You can easily join or create any conversation made around that topic. As an ecommerce business, how can you leverage hashtags to enhance your marketing and sales?

Monitor visibility and gain insight into your audience

As hashtags come in handy in categorizing posts by purpose or topic, you can browse through your relevant hashtags to gain insight into what your target market is talking about. In other words, hashtags help in monitoring the visibility of your company or your products. You can monitor what your audience is posting about, what’s trending, and attitudes toward a specific topic or trend. This provides new and certainly valuable information that wasn’t available previously. With this information you learn from tracking hashtags, you can refine your marketing tactics and better target your customers. Continue reading Hashtags for Ecommerce

Untapped Link Building Techniques for Ecommerce Sites

As an Ecommerce site owner, you have a lot on your plate.

You have traffic to generate, funnels to optimize, and customers to retain.

To top it all off, your link building is an uphill battle because your site’s content is made up of category and product pages…not the type of content that tends to land natural backlinks.

But if you’re like most Ecommerce sites, link building isn’t an option for you. With organic search traffic as the lifeblood of your business, you can’t afford not to build backlinks to your site.

Fortunately, there are a handful of powerful — and easy to implement — link building strategies that Ecommerce sites can tap into to get more search engine traffic to those high-converting category and product pages. Continue reading Untapped Link Building Techniques for Ecommerce Sites

How Excellent Customer Service Can Lead to More Sales

Customer service is the most crucial aspect of sales for any ecommerce business. No product can sell itself without friendly, efficient service. Customers want their problems fixed fast, and they want to know that you truly care, which is why building a loyal following means delivering excellent customer service.  So, how do you make the extra effort to stand out from the competition?

Take Zappos as an example. The company has been called “insane” and “fanatical” for the way it will go the extra few miles to please its customers. Zappos Founder Tony Hsieh even wrote a book on world-class customer service, “Delivering Happiness,” and the company has been distinguished the online retailer as a standout in customer support. And, the company is surely a standout and has created an extremely loyal customer base with its incredible customer service. Zappos’ customer care stories are legendary and are a key part of its brand: Continue reading How Excellent Customer Service Can Lead to More Sales

The Pitfalls of Free Open Source Ecommerce Systems

PitfallsWhen you’re in the initial planning phases of setting up an ecommerce site, selecting a platform is a daunting challenge. There are dozens of software solutions out there. Going through each one’s benefits and features is a timely, painstaking exercise. One key factor in choosing an ecommerce system is price. Package pricing is generally based around business size, and some platforms are designed to work specifically with enterprise companies. And then you have your free open source ecommerce solutions. If you’re in a small startup business, the word “FREE” is going to catch your attention. “I get to put my products on the web for free? What could possibly go wrong?” Actually, a lot can.

Support and Hosting

One of the main problems with choosing a free ecommerce platform is that you are mostly on your own when it comes to running and hosting it. Sure, a number of open source ecommerce systems boast having active communities full of development support. In most instances, however, these developers are not going to hold your hand as you go through all your problems. Say that you’re gearing up for the holiday season and something breaks. One of the few things you can do in this case is submit a post to the ecommerce system’s community forum, pray for the best, and hit F5 a bunch of times. It’s worth noting that some open source platforms offer support at a price. This may prove expensive in the long run since some lock you into contracts, while others charge a costly rate per each incident. Continue reading The Pitfalls of Free Open Source Ecommerce Systems

eCommerce 101: PPC for Beginners

eCommerce 101: PPC for Beginners

Pay-Per-Click (PPC) advertising is a very strong segment of online marketing and is used in eCommerce to drive traffic and convert visitors into customers. With that said, it is only effective when done properly with the right goals and strategy in place. The most common error I often see merchants make in PPC is disorganized, chaotic campaigns. When merchants begin to dabble in Search Marketing, business owners are typically working with a small budget, with the end goal of driving more traffic, leads and revenue to their online store. If you’re not already using PPC to your advantage it’s time for you to understand the fundamentals and how to successfully (and continuously) convert traffic into customers. There is more strategy involved in crafting ad campaigns and building out a channel on the web to meet business goals than one might think.

This post is written for beginners who want to get started with PPC. I’ll detail the basics with a few tips along the way to help you maximize your budget and the success of your campaigns. Continue reading eCommerce 101: PPC for Beginners