3 Methods to Increasing Your Ecommerce Store’s Conversions

Ecommerce Store Improvements

Now that you have your ecommerce store up and running, the next thing that should be on your mind is sales and conversions. Conversion happens when someone goes from just browsing to buying. When a customer commits and purchases from you, then a conversion has taken place. To calculate your store’s conversion rate, divide the number of purchases within a time frame, say for example the month of April, by the total number of visitors to your store within that time (so the number of people who went to your site in April)––that proportion is your rate of conversion. With any good retailer, you should always look to increase your conversion rate, and in this post, we’ll go over three methods to do just that. Continue reading 3 Methods to Increasing Your Ecommerce Store’s Conversions

Five Ways to Prepare Your Ecommerce Site for the Holidays

Holiday Shopping

The most wonderful time of the year is quickly approaching us. In fact, we are just two months away before the holiday season kicks into full gear. A single day of sales in November and December can easily bring in double or even triple the amount of revenue seen on a typical sales day. To show you just how much revenue potential is out there, 2012 saw $33.8 billion spent on online sites alone during the holidays, which was up from $30 billion in 2011 (a 13 percent increase!). It’s safe to say that there will be equal if not larger sales numbers for this year. Here are a number of ways you can prime your ecommerce site for the holidays. Continue reading Five Ways to Prepare Your Ecommerce Site for the Holidays

3 Strategies to get People Pinning Your Products

3 Strategies to get People Pinning Your Products

When Pinterest first launched, everyone was confused. Was this new platform going to be more of a personal social media venture or an online outlet for retailers and businesses? As the image-driven platform began to pick up steam and popularity over the last three years, it’s become clear that Pinterest can be used as both––though how and whether companies are utilizing Pinterest to its fullest ability and using it well, is a whole other question.

What is not in question, however, is Pinterest’s value to ecommerce businesses. Nothing is as shareable as photos and images, and shareability is the driving success factor in social media, marketing, and getting your products out there to as many people as possible. Thus, pinning your product photos via Pinterest and encouraging others to repin them will increase your store’s conversions. Afterall, Pinterest essentially functions as a visual shopping or wish list for online buyers. Continue reading 3 Strategies to get People Pinning Your Products

3 Ways to Ensure Intuitive and User-Friendly Navigation for Your Ecommerce Store

3386312246_c5f1bae8b3_z

We know what you’re thinking: how hard could it be to make a website user-friendly and intuitive? After all, just stick a search bar somewhere at the top and some clickable tabs somewhere on the home page, and you’re good to go, right? Wrong.

Did you know search bars are not a more clear navigation tool than well-organized categories? In fact, if your product groupings are clearly named and your site is indeed intuitive, there’s no need for a search bar. What many people don’t realize when they’re thinking about how to set up their ecommerce website is that search bars are only effective for those who come to your store knowing what they’re looking for; search bars don’t directly encourage people to browse more or comb through your categories.

Therefore, the ultimate goal with intuitive navigation is well-organized tabs and categories that lead to clearly established product pages. A well-designed, user-friendly online store effortlessly guides consumers through the entire process of shopping, from searching to purchasing. At no point should customers be confused or not know what their next step is. Convoluting the path to purchase leads to abandoned shopping carts and low conversion rates. So, in this post, we’ll go into further detail about what you can do to ensure that your ecommerce store is intuitive and user friendly, and guides your customers along as they shop. Continue reading 3 Ways to Ensure Intuitive and User-Friendly Navigation for Your Ecommerce Store

Ecommerce 101: How to Create Captivating Product Descriptions

Ecommerce 101: How to Create Captivating Product Descriptions

Let’s be frank: there’s too much content out there on the web. Every second of every day we’re inundated with it. As consumers, we receive newsletters and sales promotions in our inboxes; we spend the first half of our work days––you know, those hours spent waiting for lunch––reading online content via CNN, Buzzfeed, and Reddit, and many of our jobs require regularly digging through all the information (some good, most bad) presented to us on the web. So the worst thing you could do for your ecommerce business is to add to the slush pile and fall, unnoticed, among the competition.

In an earlier Ecommerce Rules post, we discussed the importance and money-making potential of product pages. They hold the weighted key to increasing your online store’s conversions; thus, as a smart and savvy online business owner, it is vital that you do everything in your power to write engaging product descriptions for your product pages that not only draw buyers in but encourage them to share with friends and increase your consumer network. In this post, we’ll go over how to create captivating product descriptions that your customers will want to read and share. Continue reading Ecommerce 101: How to Create Captivating Product Descriptions

How to Create Great Content for Your Ecommerce Site

How to Create Great Content for Your Ecommerce Site

The primary purpose of an Ecommerce business is to sell products, so why would you waste time creating content for your online store?

I’ll tell you. If done well, content could be the key thing which differentiates your store from all the others out there and turns casual visitors into eager buyers.

A big part of your store’s success is dependent on targeted traffic. One way to attract that traffic is PPC (pay per click advertising), but content can be just as effective. More importantly it can keep people coming back to your site even if they’re not ready to buy quite yet.

It’s all About the Experience

Think for a moment about how most people shop in the offline world. People are attracted to stores with the best shopping experience, such as the Apple Store with its open and inviting layout. The first time a customer enters a store they may choose only to browse the products in that store, and make a buying decision later on. Continue reading How to Create Great Content for Your Ecommerce Site

8 Tips to Minimize the Abandoned Shopping Cart Phenomenon

8 Tips to Minimize the Abandoned Shopping Cart Phenomenon

There are many excellent business lessons one can take from Michael Taylor’s “Moneyball”.

Moneyball is a terrific book (later made into a movie starring Brad Pitt), about the Oakland Athletics (The A’s) – the cash poor Major League Baseball team that, between 2000 and 2006, revolutionized the game with the way they evaluated players, finding value where other teams did not, and consistently fielding a team that could compete with large market teams, such as the New York Yankees.

For perspective, at the time the story takes place, the Yankees had a budget of well over $220 million to spend on player salaries. The A’s? Around $40 million.

Every year, many of the A’s best players would either leave through free agency, or be traded away because the team knew they could not afford to re-sign the player for the upcoming season. Each season, however, a new crop of players were brought in – seemingly from nowhere – and the team consistently competed at the highest level. Continue reading 8 Tips to Minimize the Abandoned Shopping Cart Phenomenon

Selecting The Best Products To Sell On Your Ecommerce Store

Ecommerce

Unless you are Overstock, Rakuten (formerly Buy.com), eBay, Amazon, or even Walmart, the odds are low that you are going to be able to effectively stock, sell and ship nearly every consumer product known to mankind. The fact is that most ecommerce stores aren’t equipped to handle the traffic or the shear number of products (or SKU’s). Additionally, the disparity between the cash-on-hand is likely not even close to these leaders of the ecommerce world.

For example, consider the following scenario: If Amazon is going to sell 100,000 SKU’s, and an average of 100’s of each SKU world-wide each day, compared to the number of transactions at your store each day – who is going to pay more for the transactions or shipping? Aside from the difficulty in determining what to sell, minute details such as transactional and shipping costs, become the bane of existence for startup ecommerce stores and cumulatively can be the difference between success and failure. Continue reading Selecting The Best Products To Sell On Your Ecommerce Store

3 Steps to the Ultimate Customer Experience for Your Ecommerce Store

ultimate customer experience

Let’s cut to the chase here. The American Economy has been through quite a bit since 2006.

The “Great Recession.”

The “Jobless Recovery.”

Has the stock market been doing pretty well since 2009? Yes. Could there possibly be a bubble there? You bet. There is no arguing the fact that the world economy and American economy have failed to thrive as of late, yet here is a fact that would make you think otherwise. In 2013, American retailers are projected to gross a staggering $220-Billion! Through negative, stagnant, and frustratingly-slow economic growth, ecommerce has grown like a weed in the economical flowerbed! Let’s see if we can figure out how this came to be, what we might learn from that analysis, and then give you 3 actionable steps you can take today!

Continue reading 3 Steps to the Ultimate Customer Experience for Your Ecommerce Store