When you’re in the initial planning phases of setting up an ecommerce site, selecting a platform is a daunting challenge. There are dozens of software solutions out there. Going through each one’s benefits and features is a timely, painstaking exercise. One key factor in choosing an ecommerce system is price. Package pricing is generally based around business size, and some platforms are designed to work specifically with enterprise companies. And then you have your free open source ecommerce solutions. If you’re in a small startup business, the word “FREE” is going to catch your attention. “I get to put my products on the web for free? What could possibly go wrong?” Actually, a lot can.
Support and Hosting
One of the main problems with choosing a free ecommerce platform is that you are mostly on your own when it comes to running and hosting it. Sure, a number of open source ecommerce systems boast having active communities full of development support. In most instances, however, these developers are not going to hold your hand as you go through all your problems. Say that you’re gearing up for the holiday season and something breaks. One of the few things you can do in this case is submit a post to the ecommerce system’s community forum, pray for the best, and hit F5 a bunch of times. It’s worth noting that some open source platforms offer support at a price. This may prove expensive in the long run since some lock you into contracts, while others charge a costly rate per each incident. Continue reading The Pitfalls of Free Open Source Ecommerce Systems
Which platform to choose for your online store is one of the biggest and most important decisions you will make as an ecommerce entrepreneur. The choice isn’t easy, because no one solution is perfect for every store owner. Let’s see how two of the most popular options compare.
Let The Battle Commence!
Imagine for a moment that the various ecommerce platforms are gladiators competing against each other to represent you, the king or queen of your domain, in your quest to dominate your market niche.
Stepping into the arena today to try to win your trust and business are Shopify and Magento. Continue reading Ecommerce Battle: Shopify or Magento. Who wins? – Ecommerce Rules
So you have done your research and chosen to build your store in the ecommerce platform Magento, but now you’re left asking, “What next?” Surely there are simple tweaks you can do to your online store that will not only make the shopping experience more enjoyable for your consumers, but encourage them to buy more.
Well, there are––whether it’s a more intuitive shopping cart, cross-selling similar products, a newsletter informing consumers about new or promotional sales, a loyalty system, or mobile tracking capability, here are 5 basic plugins that every Magento store should start with. Continue reading 5 Plugins That Every Magento Ecommerce Store Should Start With
Shopify is a simple shopping cart solution for your ecommerce business: with Shopify, you face no concerns over hosting your shopping cart, maintaining servers, or presenting your brand and your inventory to potential customers. Moreover, Shopify has auxiliary apps available to you to assist in the entire ecommerce process from inventory management to shipping to customer contact management. In this post, we will explore five reasons why people love Shopify, and what you need to know about its advantages.
1. Shopify Is Easy to Use
The number one reason Shopify is great: Shopify takes care of the coding and web-hosting issues you face on your ecommerce site. This means you do not need technical expertise to launch an online store with Shopify–you just need inventory. Shopify exemplifies KISS–Keep It Simple Stupid–allowing entrepreneurs to focus on their business, and not on the technical nuts and bolts of website and shopping cart management. Continue reading 5 Reasons People Love Shopify – Ecommerce Rules
Gone are the days of dial-up, that clinking, whirling, buzzing sound that followed the dial tone to let you know your website was loading––your consumers expect your website to load quickly. A fast loading, functional ecommerce site means your customers are more likely to stay on your site and click around; they’ll only browse your products if they appear within reasonable time––and reasonable time, nowadays, means fast.
Amazon found that for every 100 milliseconds––or a mere tenth of a second––delay in loading a website, 1% of sales are loss. And did you know the faster your ecommerce website loads, the higher Google will rank your site in search results? Conduct a test to see how long it takes for your entire website to load from start to finish as it stands right now. Try using a speed test site like Pingdom Tools.
According to a Forrester study, the average consumer expects a page to load within 2 seconds or less, any more than 3 and they’ll navigate away from it––likely to a rival site in hopes of finding quicker loading. Not to mention with the present day proliferation of online ecommerces, visitors hold your company’s credibility and quality to your website’s performance.
Luckily, there are surefire ways to increase your ecommerce site speed and ensure your store and its product images are available to customers fast. Here are ways to make your ecommerce website load quicker. Continue reading How to Increase Your Ecommerce Site Speed
There is certainly no shortage of options when it comes to choosing an Ecommerce platform for your new online store. At Ecommerce Rules, our goal is to help you sift through the great number of Ecommerce solutions you might find via search engine, by narrowing the focus to four of the most commonly selected options and providing excellent information which will help you to either select one of these four Ecommerce platforms, or to have the ability to analyze other options in similar fashion and, ultimately, make the right choice.
Here is a breakdown of the most commonly used ecommerce platforms, the pros and cons, and who is best suited to use these platforms.
Continue reading How to Choose an Ecommerce Platform for your New Online Store