Male Shopping Habits Versus Female Shopping Habits

We all know that men are from Mars and women are from Venus. Well, not literally, but males and females are very different types of people. Each gender has a different way of processing information, dealing with problems, and spending free time. You can even take this dichotomy and apply it to ecommerce since it turns out that men and women have different online shopping habits, as well. This factor is especially important if you run a store that sells products geared towards a specific gender. You can shape your store design and marketing strategy around gender habits and, in turn, see a larger response from your targeted audience. Here is how men and women are different when it comes to online shopping. Continue reading Male Shopping Habits Versus Female Shopping Habits

The Pitfalls of Free Open Source Ecommerce Systems

PitfallsWhen you’re in the initial planning phases of setting up an ecommerce site, selecting a platform is a daunting challenge. There are dozens of software solutions out there. Going through each one’s benefits and features is a timely, painstaking exercise. One key factor in choosing an ecommerce system is price. Package pricing is generally based around business size, and some platforms are designed to work specifically with enterprise companies. And then you have your free open source ecommerce solutions. If you’re in a small startup business, the word “FREE” is going to catch your attention. “I get to put my products on the web for free? What could possibly go wrong?” Actually, a lot can.

Support and Hosting

One of the main problems with choosing a free ecommerce platform is that you are mostly on your own when it comes to running and hosting it. Sure, a number of open source ecommerce systems boast having active communities full of development support. In most instances, however, these developers are not going to hold your hand as you go through all your problems. Say that you’re gearing up for the holiday season and something breaks. One of the few things you can do in this case is submit a post to the ecommerce system’s community forum, pray for the best, and hit F5 a bunch of times. It’s worth noting that some open source platforms offer support at a price. This may prove expensive in the long run since some lock you into contracts, while others charge a costly rate per each incident. Continue reading The Pitfalls of Free Open Source Ecommerce Systems

Why Every Ecommerce Needs Customer Reviews

Why Every Ecommerce Needs Customer Reviews

Social media and consumer voices are an integral part of any marketing strategy. Brand recognition is achieved through the many social outlets available to customers today, and increasing brand awareness is directly tied to how engaged your consumers are with your social media––specifically customer reviews.

If you’ve browsed any other online stores or even popular internet spaces such as Yelp, you’ll know that consumers love having their voices heard and airing their opinions on companies and products they love (and on those that they don’t love…). Take advantage of the word-of-mouth marketing for your ecommerce. Continue reading Why Every Ecommerce Needs Customer Reviews

Advanced Email Marketing Campaigns for Your Online Store

Email Marketing Tips

As a savvy ecommerce entrepreneur, perhaps you already know that it’s cheaper and more cost efficient for a company to remarket to an existing customer than win over a completely new one. According to SalesForce’s Desk.com blog, “a 5% increase in customer retention increases profits by up to 125%,” and “it is 6 to 7 times more expensive to acquire a new customer than it is to keep a current one.”

These numbers serve as steadfast proof that it pays for ecommerces to invest substantial time in strategizing an effective customer retention program and while Ecommerce Rules does have 3 Simple Strategies to Increase Customer Retention, we’re going to narrow in on one aspect of successful customer retention here and that’s through well-tailored and executed email marketing campaigns. Continue reading Advanced Email Marketing Campaigns for Your Online Store

Top Five Reasons Why Lifestyle Entrepreneurs Fail

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For every success story we hear about smart entrepreneurs who have founded a lucrative lifestyle business, there are hundreds of untold stories about those who have failed. So what makes the difference between lifestyle businesses that thrive and those that crash and burn?

I don’t believe that it’s simply a matter of bad luck that many wannabe lifestyle entrepreneurs struggle to launch a successful venture on their first attempt. In fact, many people are making the same mistakes over and over again.

Each person and business is a unique case of course, but there are five common factors in particular that can contribute to the downfall of a small biz start-up. Continue reading Top Five Reasons Why Lifestyle Entrepreneurs Fail

Examples of Three Successful Lifestyle Entrepreneurs

EntrepreneursSo you’ve heard the term ‘lifestyle entrepreneur’ and you’re intrigued. It sounds great, right? Location independence, financial independence and the ability to create something that has impact on the world, whilst living on your own terms. Who wouldn’t want those things?

Dealing with doubts

However, maybe the doubt has begun to creep in. You mentioned it to a few of your friends, or maybe your partner or family, and they just stared at you like you were talking in the Klingon tongue. Or worse, maybe they told you that it was a pipe-dream or unrealistic goal. Continue reading Examples of Three Successful Lifestyle Entrepreneurs

How to Build a Bigger Facebook Following for Your Lifestyle Business

How to Build a Bigger Facebook Following for Your Lifestyle Business

Are your efforts to build a bigger Facebook following failing? Are you seriously fed up and embarrassed by the deafening silence that greets your business’s Facebook Page updates? Join the club. Facebook has become a conundrum for businesses, thanks to their frequently changing algorithms about who sees what in their newsfeed.

Yet Facebook is one of the main destinations for our customers. According to TechCrunch, Facebook has 669 million daily active users as of 2013 which adds up to 20 billion minutes of usage per day, and those numbers are only growing.

Most importantly for entrepreneurs, your lifestyle business’s success will be judged by the size of its Facebook following as it is still one of the major metrics when it comes to online social proof (whether you like it or not).

So how can you build a bigger following for your lifestyle business? Here are a few tips. Continue reading How to Build a Bigger Facebook Following for Your Lifestyle Business

Why Starting a Lifestyle Business is a No-Brainer

Why Starting a Lifestyle Business is a No-Brainer

You’ve heard the hype about starting a lifestyle business but you haven’t made the leap yet. Maybe you think it sounds too good to be true or that only a lucky few are born with some kind of mythical entrepreneurial genetic code.

Maybe you’re worried that you don’t have the requisite string of childhood successes on your resume, such as selling rare Star Wars figures at overinflated prices to your gulllible classmates or inventing a killer iPhone app that sold for half a billion dollars to Yahoo! before you were old enough to legally buy yourself a beer.

Okay, so perhaps starting a lifestyle business isn’t for everyone, but that doesn’t mean it isn’t possible for everyone. The fact is that lifestyle entrepreneurism is a real opportunity that’s open to everyone who is willing to take it, and it’s not just for a special breed of superhumans with dollar signs for eyes.

Even if it’s just something you do on the side whilst working full-time, there are a multitude of reasons why starting a lifestyle business is a no-brainer for anyone who genuinely desires more freedom in their life. Continue reading Why Starting a Lifestyle Business is a No-Brainer

SEO Basics for Ecommerce Stores

SEO Basics for Ecommerce Stores

Setting up an ecommerce store requires multiple skills. Whether it’s good business acumen, in-depth knowledge of your product/market niche, or an understanding of web design, you will need to understand the bigger picture if you want to get your business off the ground.

Whilst some of those skills can be outsourced, it’s safe to say that marketing your online store is one of the most essential skills any ecommerce entrepreneur needs to have. And like it or not, SEO (Search Engine Optimization) is a crucial piece of the puzzle when it comes to promoting your store online.

Even if the very sight of that three-letter acronym usually makes you want to bury your head in the sand, or if you’re considering hiring an external SEO agency, it’s important to have an understanding of the basics.

After all, you don’t want to be blinded by buzzwords or have to pay out a lot of cash for something that isn’t getting results. Continue reading SEO Basics for Ecommerce Stores

5 Ways Lifestyle Entrepreneurs Can Manage Their Energy Better

5 Ways Lifestyle Entrepreneurs Can Manage Their Energy BetterM

If you’re building an Ecommerce Store or lifestyle business you probably have two things on your mind; time and money.

The more time you have to work on your business, the more money you can make; and the more money you can make, the more time you can spend in the future doing what really matters to you.

We’ve already shared 10 Time-Saving Tips for Lifestyle Entrepreneurs, but it’s also important not to discount the importance of our energy levels when working on our business.

You can usually get much better results from a few solid hours of focused work than you can from a 12 hour day running around like a headless chicken, and if you’re well-rested you’ll make much better business decisions than you will if you’re frazzled and distracted. Continue reading 5 Ways Lifestyle Entrepreneurs Can Manage Their Energy Better