How to Create Great Content for Your Ecommerce Site

How to Create Great Content for Your Ecommerce Site

The primary purpose of an Ecommerce business is to sell products, so why would you waste time creating content for your online store?

I’ll tell you. If done well, content could be the key thing which differentiates your store from all the others out there and turns casual visitors into eager buyers.

A big part of your store’s success is dependent on targeted traffic. One way to attract that traffic is PPC (pay per click advertising), but content can be just as effective. More importantly it can keep people coming back to your site even if they’re not ready to buy quite yet.

It’s all About the Experience

Think for a moment about how most people shop in the offline world. People are attracted to stores with the best shopping experience, such as the Apple Store with its open and inviting layout. The first time a customer enters a store they may choose only to browse the products in that store, and make a buying decision later on. Continue reading How to Create Great Content for Your Ecommerce Site

How to Shoot the Best Product Photos When You’re On a Budget

How to Shoot the Best Product Photos When You're On a Budget

You’ve surely heard it before, “Pictures are worth a thousand words.” This universal expression can be applied across many personal and professional endeavours, and it is no different when it comes to your ecommerce store.

Ensuring your website boasts large, well-taken, professional-looking photos is absolutely vital to securing sales, increasing conversions, and positioning your store on the path to success. Though larger, more established companies spend big money on outsourcing their product shoots to professional studios––or hire an in-house imaging team whose sole responsibility is churning out gorgeous, engaging product images––there are tips and tricks that newcomers, small business owners, and even the least-skilled photographer can do to produce beautiful, captivating photos without spending a fortune.

Whether you’re just starting out with your online store and have a tight budget or you’ve been around the world wide web a few times and are looking to elevate your images, this post will cover how to shoot the best product photos when you’re on a budget and a few additional options if you find that you have the revenue. Continue reading How to Shoot the Best Product Photos When You’re On a Budget

5 Critical Mistakes That Startup Ecommerce Stores Make

Make sure your ecommerce store stays open for business

There is big money to be made from ecommerce. Global research and advisory firm Forrester Research Inc recently predicted that online retail sales in the US will reach $262 billion in 2013,  a rise of 13% over 2012.

Sadly though, not every ecommerce venture will thrive, or even last out their first year of business. Many will fall by the wayside as their competitors take the spoils, and I know you don’t want that to happen to you!

So what makes the difference between success and failure when it comes to online retail?

In the highly competitive sphere of ecommerce, every small detail counts, especially when it comes to user experience and branding. In this post I’ll share the five critical mistakes I’ve seen new start-ups make when launching their ecommerce store.

Continue reading 5 Critical Mistakes That Startup Ecommerce Stores Make