Customer service is the most crucial aspect of sales for any ecommerce business. No product can sell itself without friendly, efficient service. Customers want their problems fixed fast, and they want to know that you truly care, which is why building a loyal following means delivering excellent customer service. So, how do you make the extra effort to stand out from the competition?
Take Zappos as an example. The company has been called “insane” and “fanatical” for the way it will go the extra few miles to please its customers. Zappos Founder Tony Hsieh even wrote a book on world-class customer service, “Delivering Happiness,” and the company has been distinguished the online retailer as a standout in customer support. And, the company is surely a standout and has created an extremely loyal customer base with its incredible customer service. Zappos’ customer care stories are legendary and are a key part of its brand: Continue reading How Excellent Customer Service Can Lead to More Sales
Social media and consumer voices are an integral part of any marketing strategy. Brand recognition is achieved through the many social outlets available to customers today, and increasing brand awareness is directly tied to how engaged your consumers are with your social media––specifically customer reviews.
If you’ve browsed any other online stores or even popular internet spaces such as Yelp, you’ll know that consumers love having their voices heard and airing their opinions on companies and products they love (and on those that they don’t love…). Take advantage of the word-of-mouth marketing for your ecommerce. Continue reading Why Every Ecommerce Needs Customer Reviews
As you build up your ecommerce business, there is one very important element that is often overlooked, even by the most savvy of business folks. Many ecommerce operators don’t consider that it is proven to be more cost effective to woo existing customers, encouraging repeat business, than it is to market to, attract, and convert brand new visitors of your online store. Take a second to think about it: your existing customers have already expressed interest in your products and have successfully navigated your website and shopping cart before––an advantage and ideal set up to remarket to this group. Increasing customer retention is a strategy that should be built into your ecommerce systems and maximized fully to ensure the success of your online store. Continue reading 3 Simple Strategies to Increase Customer Retention
Let’s cut to the chase here. The American Economy has been through quite a bit since 2006.
The “Great Recession.”
The “Jobless Recovery.”
Has the stock market been doing pretty well since 2009? Yes. Could there possibly be a bubble there? You bet. There is no arguing the fact that the world economy and American economy have failed to thrive as of late, yet here is a fact that would make you think otherwise. In 2013, American retailers are projected to gross a staggering $220-Billion! Through negative, stagnant, and frustratingly-slow economic growth, ecommerce has grown like a weed in the economical flowerbed! Let’s see if we can figure out how this came to be, what we might learn from that analysis, and then give you 3 actionable steps you can take today!
Continue reading 3 Steps to the Ultimate Customer Experience for Your Ecommerce Store