How Etsy is Turning Your Hobby Into a Business

Art Fair Sausolito 1968

Have you heard about this site, called “Etsy”, and wondered what the heck an “Etsy” was? Also, why is this becoming a word known by most of your friends and family on Facebook? It’s no accident or mistake. Nope. The truth is that the word “Etsy” is not a word at all! It was made up! A designer word. Designed to be memorable – ala Google. And, the truth about this word – err, this business –  is that it is an efficiently pleasurable way to share your creations and vintage items with the world, and make some money while you’re at it! You’re probably wondering, however, “Hmmm, how does this Etsy work? And, how can I monetize my hobbies, be it through Etsy, or otherwise?” Continue reading How Etsy is Turning Your Hobby Into a Business

Why Every Ecommerce Needs Customer Reviews

Why Every Ecommerce Needs Customer Reviews

Social media and consumer voices are an integral part of any marketing strategy. Brand recognition is achieved through the many social outlets available to customers today, and increasing brand awareness is directly tied to how engaged your consumers are with your social media––specifically customer reviews.

If you’ve browsed any other online stores or even popular internet spaces such as Yelp, you’ll know that consumers love having their voices heard and airing their opinions on companies and products they love (and on those that they don’t love…). Take advantage of the word-of-mouth marketing for your ecommerce. Continue reading Why Every Ecommerce Needs Customer Reviews

How to Use Google Plus for Ecommerce and Online Retail Marketing

Google Plus Marketing

Are you using Google Plus to promote your business? Google’s social network is a relative late-comer to the arena, making it ‘one social network too many’ for some online marketers and their customers, who are already overwhelmed with the amount of content coming their way via Facebook, Twitter, Pinterest and the rest.

But let’s not forget that Google, as the biggest media company in the world, with $37.9 billion in revenues in 2011 alone, has enough firepower and resources to ensure that Plus remains relevant if they want it to.

They’ve already been on a mission to drive as many of their existing customers to it as possible, and make it the ‘social glue’ that joins all of their services together. Continue reading How to Use Google Plus for Ecommerce and Online Retail Marketing

Top 15 Shopify Themes for Fashion Ecommerce Stores

Shopify Themes

Many burgeoning fashion designers and ecommerce entrants narrow their focus on their clothes, products, and styling, and often forget about the framework that will display their hard work––the ecommerce website theme and layout that, if done well, will ultimately serve as the final push, encouraging buyers to commit and make purchases. A beautifully laid out website sets the ambience of an online store and just like shoppers choose to shop at a brick-and-mortar store because they like the organization, visual display, and aesthetic of physical shelving and merchandising, so too will online consumers notice the layout of your ecommerce store. This is why doing your research and picking the best theme for your website is key to the success of your online store––it is arguably as important as the very clothes you’re selling (because who wants to shop at a messy, disorganized, and visually displeasing store!). Continue reading Top 15 Shopify Themes for Fashion Ecommerce Stores

3 Simple Strategies to Increase Customer Retention

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As you build up your ecommerce business, there is one very important element that is often overlooked, even by the most savvy of business folks. Many ecommerce operators don’t consider that it is proven to be more cost effective to woo existing customers, encouraging repeat business, than it is to market to, attract, and convert brand new visitors of your online store. Take a second to think about it: your existing customers have already expressed interest in your products and have successfully navigated your website and shopping cart before––an advantage and ideal set up to remarket to this group. Increasing customer retention is a strategy that should be built into your ecommerce systems and maximized fully to ensure the success of your online store. Continue reading 3 Simple Strategies to Increase Customer Retention

Quick SEO Tips Every Ecommerce Should Be Employing

SEO Tips for Ecommerce

For the uninitiated or tech novices, search engine optimization, or SEO as it’s widely known, can be thought of as the delicious candy house that tempted Hansel and Gretel in the popular German fairy tale that parents recount to children before bed.

Just as the sugary sweet abode drew the children to the witch’s home, SEO draws search engines and, as a result, consumers into your online store. Each brightly colored gum drop that adorns the witch’s rooftop is the equivalent to sweet SEO execution that entices search engines and lends itself to higher ranking within search results. The higher you ecommerce link appears on the search results page, the more likely people will click on it and enter. Continue reading Quick SEO Tips Every Ecommerce Should Be Employing

Producing Professional Product Videos for Small Budget Ecommerce

Producing Professional Product Videos for Small Budget Ecommerce

If you’ll remember from our past Ecommerce Rules posts: How to Shoot the Best Product Photos and 3 Tips to Optimizing Product Pages, we hone in on the absolute need for high-quality images on product pages and the SEO boost and increased conversions that product videos bring to your online store.

Product videos serve as an additional layer of information for consumers. Since browsers of your store are unable to physically hold or inspect your products with online shopping, providing a high-quality, thorough, and thoughtful video will offer them an adequate substitute. If done well, your shoppers won’t feel that they’ve missed out on any part of shopping even though they’re committing to purchase an item theoretically sight unseen. Continue reading Producing Professional Product Videos for Small Budget Ecommerce

3 Strategies to get People Pinning Your Products

3 Strategies to get People Pinning Your Products

When Pinterest first launched, everyone was confused. Was this new platform going to be more of a personal social media venture or an online outlet for retailers and businesses? As the image-driven platform began to pick up steam and popularity over the last three years, it’s become clear that Pinterest can be used as both––though how and whether companies are utilizing Pinterest to its fullest ability and using it well, is a whole other question.

What is not in question, however, is Pinterest’s value to ecommerce businesses. Nothing is as shareable as photos and images, and shareability is the driving success factor in social media, marketing, and getting your products out there to as many people as possible. Thus, pinning your product photos via Pinterest and encouraging others to repin them will increase your store’s conversions. Afterall, Pinterest essentially functions as a visual shopping or wish list for online buyers. Continue reading 3 Strategies to get People Pinning Your Products

3 Ways to Ensure Intuitive and User-Friendly Navigation for Your Ecommerce Store


We know what you’re thinking: how hard could it be to make a website user-friendly and intuitive? After all, just stick a search bar somewhere at the top and some clickable tabs somewhere on the home page, and you’re good to go, right? Wrong.

Did you know search bars are not a more clear navigation tool than well-organized categories? In fact, if your product groupings are clearly named and your site is indeed intuitive, there’s no need for a search bar. What many people don’t realize when they’re thinking about how to set up their ecommerce website is that search bars are only effective for those who come to your store knowing what they’re looking for; search bars don’t directly encourage people to browse more or comb through your categories.

Therefore, the ultimate goal with intuitive navigation is well-organized tabs and categories that lead to clearly established product pages. A well-designed, user-friendly online store effortlessly guides consumers through the entire process of shopping, from searching to purchasing. At no point should customers be confused or not know what their next step is. Convoluting the path to purchase leads to abandoned shopping carts and low conversion rates. So, in this post, we’ll go into further detail about what you can do to ensure that your ecommerce store is intuitive and user friendly, and guides your customers along as they shop. Continue reading 3 Ways to Ensure Intuitive and User-Friendly Navigation for Your Ecommerce Store

Ecommerce 101: How to Create Captivating Product Descriptions

Ecommerce 101: How to Create Captivating Product Descriptions

Let’s be frank: there’s too much content out there on the web. Every second of every day we’re inundated with it. As consumers, we receive newsletters and sales promotions in our inboxes; we spend the first half of our work days––you know, those hours spent waiting for lunch––reading online content via CNN, Buzzfeed, and Reddit, and many of our jobs require regularly digging through all the information (some good, most bad) presented to us on the web. So the worst thing you could do for your ecommerce business is to add to the slush pile and fall, unnoticed, among the competition.

In an earlier Ecommerce Rules post, we discussed the importance and money-making potential of product pages. They hold the weighted key to increasing your online store’s conversions; thus, as a smart and savvy online business owner, it is vital that you do everything in your power to write engaging product descriptions for your product pages that not only draw buyers in but encourage them to share with friends and increase your consumer network. In this post, we’ll go over how to create captivating product descriptions that your customers will want to read and share. Continue reading Ecommerce 101: How to Create Captivating Product Descriptions