If you haven’t heard of Pinterest, it’s a social media network that acts like a visual scrapbook. Users of the social network can add visual content such as images, photos, or videos, known as pins onto the network. These pins, if public, can then be shared onto a user’s Pinterest board.
What makes Pinterest a big deal in the world of e-commerce is its ability to attract women and users high levels of income. According to advertising agency Modea, 28.1% of users had a household income of $100,000 or more and 68.2% of users being women. Some reports have stated that women constitute as much as 80%.
According to an article by Venture Beat, people that were referred to Sephora’s website via Pinterest spent 15 times more than their Facebook users did. Continue reading Drive Millions of Visitors to Your Ecommerce Site Using Pinterest