If you haven’t heard of Pinterest, it’s a social media network that acts like a visual scrapbook. Users of the social network can add visual content such as images, photos, or videos, known as pins onto the network. These pins, if public, can then be shared onto a user’s Pinterest board.
What makes Pinterest a big deal in the world of e-commerce is its ability to attract women and users high levels of income. According to advertising agency Modea, 28.1% of users had a household income of $100,000 or more and 68.2% of users being women. Some reports have stated that women constitute as much as 80%.
According to an article by Venture Beat, people that were referred to Sephora’s website via Pinterest spent 15 times more than their Facebook users did. Continue reading Drive Millions of Visitors to Your Ecommerce Site Using Pinterest
There is big money to be made from ecommerce. Global research and advisory firm Forrester Research Inc recently predicted that online retail sales in the US will reach $262 billion in 2013, a rise of 13% over 2012.
Sadly though, not every ecommerce venture will thrive, or even last out their first year of business. Many will fall by the wayside as their competitors take the spoils, and I know you don’t want that to happen to you!
So what makes the difference between success and failure when it comes to online retail?
In the highly competitive sphere of ecommerce, every small detail counts, especially when it comes to user experience and branding. In this post I’ll share the five critical mistakes I’ve seen new start-ups make when launching their ecommerce store.
Continue reading 5 Critical Mistakes That Startup Ecommerce Stores Make
Gone are the days of dial-up, that clinking, whirling, buzzing sound that followed the dial tone to let you know your website was loading––your consumers expect your website to load quickly. A fast loading, functional ecommerce site means your customers are more likely to stay on your site and click around; they’ll only browse your products if they appear within reasonable time––and reasonable time, nowadays, means fast.
Amazon found that for every 100 milliseconds––or a mere tenth of a second––delay in loading a website, 1% of sales are loss. And did you know the faster your ecommerce website loads, the higher Google will rank your site in search results? Conduct a test to see how long it takes for your entire website to load from start to finish as it stands right now. Try using a speed test site like Pingdom Tools.
According to a Forrester study, the average consumer expects a page to load within 2 seconds or less, any more than 3 and they’ll navigate away from it––likely to a rival site in hopes of finding quicker loading. Not to mention with the present day proliferation of online ecommerces, visitors hold your company’s credibility and quality to your website’s performance.
Luckily, there are surefire ways to increase your ecommerce site speed and ensure your store and its product images are available to customers fast. Here are ways to make your ecommerce website load quicker. Continue reading How to Increase Your Ecommerce Site Speed
Unless you are Overstock, Rakuten (formerly Buy.com), eBay, Amazon, or even Walmart, the odds are low that you are going to be able to effectively stock, sell and ship nearly every consumer product known to mankind. The fact is that most ecommerce stores aren’t equipped to handle the traffic or the shear number of products (or SKU’s). Additionally, the disparity between the cash-on-hand is likely not even close to these leaders of the ecommerce world.
For example, consider the following scenario: If Amazon is going to sell 100,000 SKU’s, and an average of 100’s of each SKU world-wide each day, compared to the number of transactions at your store each day – who is going to pay more for the transactions or shipping? Aside from the difficulty in determining what to sell, minute details such as transactional and shipping costs, become the bane of existence for startup ecommerce stores and cumulatively can be the difference between success and failure. Continue reading Selecting The Best Products To Sell On Your Ecommerce Store
It’s an inescapable fact that if you have an online store you need to be killing it on social media. Over 50% of Facebook and Twitter users in the US say they are more likely to buy or recommend from a brand that they already follow on one or both of the big social sites, according to a study by Chadwick Martin Bailey.
And with Facebook accounting for one out of every five pageviews on the Internet (Experian) you will be left out in the cold like a long-haired labrador at a pet allergy sufferer’s convention if you aren’t popping up regularly in your customer’s newsfeeds.
Now I know that within your own circles, you’re the social media king. You once got 64 likes and 30 retweets for that photo of your cat you Instagrammed. I get it.
But creating great results via social media on a consistent basis, and converting kudos to cold hard cash, is another matter entirely. In this must-read article for every ecommerce store owner, I’m going to share my best social media strategies for doing just that. Continue reading Killer Social Media Strategies for Your Ecommerce Store
You’ve heard of WordPress; your friends use it to chronicle their trips abroad in a travel blog or maybe you have a personal blog that’s hosted by WordPress. But did you know that a WordPress website could be used to build up your online store as well? In the past couple of years, WordPress has moved from a blogging platform to a top CMS or content management system for ecommerce sites. Not only is it easy and accessible for companies just starting out, but with the right theme, it’s a surefire way to increase visibility and traffic to your store.
Continue reading The 10 Best ECommerce WordPress Themes
Let’s cut to the chase here. The American Economy has been through quite a bit since 2006.
The “Great Recession.”
The “Jobless Recovery.”
Has the stock market been doing pretty well since 2009? Yes. Could there possibly be a bubble there? You bet. There is no arguing the fact that the world economy and American economy have failed to thrive as of late, yet here is a fact that would make you think otherwise. In 2013, American retailers are projected to gross a staggering $220-Billion! Through negative, stagnant, and frustratingly-slow economic growth, ecommerce has grown like a weed in the economical flowerbed! Let’s see if we can figure out how this came to be, what we might learn from that analysis, and then give you 3 actionable steps you can take today!
Continue reading 3 Steps to the Ultimate Customer Experience for Your Ecommerce Store
When developing any website, be it a simple blog, an interactive fan page for a band you follow, or an online store – one must at some point decide whether to develop the site utilizing a content management system (CMS) or develop a site from scratch using an open source platform.
Your decision will greatly affect the speed at which you launch, the design of your site, and the features available to your site. I’m not an engineer and I don’t plan to build a huge engineering team to manage my online stores, so I always use pre-existing, template based platforms such as Shopify to launch my store quickly and get to profitability fast. Although I stay away from open source platforms, that are many pros to using them as well.
We’ll explore both below, and answer the question, “To Open Source, or Not to Open Source?”
Continue reading To Open Source, or Not to Open Source, That is the Question
There is certainly no shortage of options when it comes to choosing an Ecommerce platform for your new online store. At Ecommerce Rules, our goal is to help you sift through the great number of Ecommerce solutions you might find via search engine, by narrowing the focus to four of the most commonly selected options and providing excellent information which will help you to either select one of these four Ecommerce platforms, or to have the ability to analyze other options in similar fashion and, ultimately, make the right choice.
Here is a breakdown of the most commonly used ecommerce platforms, the pros and cons, and who is best suited to use these platforms.
Continue reading How to Choose an Ecommerce Platform for your New Online Store