Now that you have your ecommerce store up and running, the next thing that should be on your mind is sales and conversions. Conversion happens when someone goes from just browsing to buying. When a customer commits and purchases from you, then a conversion has taken place. To calculate your store’s conversion rate, divide the number of purchases within a time frame, say for example the month of April, by the total number of visitors to your store within that time (so the number of people who went to your site in April)––that proportion is your rate of conversion. With any good retailer, you should always look to increase your conversion rate, and in this post, we’ll go over three methods to do just that. Continue reading 3 Methods to Increasing Your Ecommerce Store’s Conversions
The most wonderful time of the year is quickly approaching us. In fact, we are just two months away before the holiday season kicks into full gear. A single day of sales in November and December can easily bring in double or even triple the amount of revenue seen on a typical sales day. To show you just how much revenue potential is out there, 2012 saw $33.8 billion spent on online sites alone during the holidays, which was up from $30 billion in 2011 (a 13 percent increase!). It’s safe to say that there will be equal if not larger sales numbers for this year. Here are a number of ways you can prime your ecommerce site for the holidays. Continue reading Five Ways to Prepare Your Ecommerce Site for the Holidays
You own or operate an e-commerce store, and you’re using social networks like Facebook and Twitter, but you’re now looking for a new customer base. Have you considered Pinterest? If not, I highly recommend that you do. Pinterest is a great tool for driving web traffic to an e-commerce site as help increase sales for your e-commerce site.
Demographics and Behaviors of Pinterest Users
In order increase sales for your e-commerce site you need to be able to understand the demographics and behaviors of users on Pinterest. According to PEW research, their report stated that Pinterest attracts “Women, adults under 50, whites, those with some college education.”
According to the same report, 1 in 4 women that used the Internet, also used Pinterest, compared to only 1 in 20 men. Continue reading How to Increase Sales On Your Ecommerce Site Using Pinterest
Getting Started with Instagram
Instagram, unlike the many other social media platforms widely available now, is primarily a mobile application, which creates a unique social marketing experience for ecommerces looking to tap into the picture-sharing platform. While it is most often navigated and viewed on cell phones, Instagram recently released a web-based interface, resembling Pinterest, accessible via the computer. (By the way, be sure to check out our 3 Strategies to get People Pinning Your Products on Pinterest to make sure you have all your social media marketing strategies covered for your online store.) Continue reading Instagram Marketing Strategies For Ecommerce Stores
Have you heard about this site, called “Etsy”, and wondered what the heck an “Etsy” was? Also, why is this becoming a word known by most of your friends and family on Facebook? It’s no accident or mistake. Nope. The truth is that the word “Etsy” is not a word at all! It was made up! A designer word. Designed to be memorable – ala Google. And, the truth about this word – err, this business – is that it is an efficiently pleasurable way to share your creations and vintage items with the world, and make some money while you’re at it! You’re probably wondering, however, “Hmmm, how does this Etsy work? And, how can I monetize my hobbies, be it through Etsy, or otherwise?” Continue reading How Etsy is Turning Your Hobby Into a Business
Social media and consumer voices are an integral part of any marketing strategy. Brand recognition is achieved through the many social outlets available to customers today, and increasing brand awareness is directly tied to how engaged your consumers are with your social media––specifically customer reviews.
If you’ve browsed any other online stores or even popular internet spaces such as Yelp, you’ll know that consumers love having their voices heard and airing their opinions on companies and products they love (and on those that they don’t love…). Take advantage of the word-of-mouth marketing for your ecommerce. Continue reading Why Every Ecommerce Needs Customer Reviews
Anyone can create a decent looking online store, populate it with some awesome products and hope for the best. But how do you know what elements of your site are working and what aren’t? Without decent analytics you could be unknowingly making changes to your store front which reduce sales instead of increasing them.
A/B Testing (or split testing) is the best way to make small, incremental changes to your site which improve conversion rates. It’s a method used by ecommerce giants such as Amazon, eBay and Etsy, not to mention Google themselves, and was even used by Obama’s digital team for his campaign website (Wired). Continue reading 5 eCommerce Store Elements You Must A/B Test
Are you using Google Plus to promote your business? Google’s social network is a relative late-comer to the arena, making it ‘one social network too many’ for some online marketers and their customers, who are already overwhelmed with the amount of content coming their way via Facebook, Twitter, Pinterest and the rest.
But let’s not forget that Google, as the biggest media company in the world, with $37.9 billion in revenues in 2011 alone, has enough firepower and resources to ensure that Plus remains relevant if they want it to.
They’ve already been on a mission to drive as many of their existing customers to it as possible, and make it the ‘social glue’ that joins all of their services together. Continue reading How to Use Google Plus for Ecommerce and Online Retail Marketing
As a savvy ecommerce entrepreneur, perhaps you already know that it’s cheaper and more cost efficient for a company to remarket to an existing customer than win over a completely new one. According to SalesForce’s Desk.com blog, “a 5% increase in customer retention increases profits by up to 125%,” and “it is 6 to 7 times more expensive to acquire a new customer than it is to keep a current one.”
These numbers serve as steadfast proof that it pays for ecommerces to invest substantial time in strategizing an effective customer retention program and while Ecommerce Rules does have 3 Simple Strategies to Increase Customer Retention, we’re going to narrow in on one aspect of successful customer retention here and that’s through well-tailored and executed email marketing campaigns. Continue reading Advanced Email Marketing Campaigns for Your Online Store
A lot is written about the benefits of drop shipping. It is indeed a great way for retailers – both large and small – to expand their catalog without taking on a lot of inventory risk. But drop shipping isn’t without drawbacks. The reality is that it can be very difficult to provide a consistent, seamless customer experience.
When you drop ship, a huge part of the customer experience is out of your direct control. Unlike a retailer that owns inventory, you are frequently dealing with third-party information and relying on outside organizations to help you service your customer.
At the same time, you – and you alone – are accountable for the customer experience. You can never blame your supplier and any delays in fulfilling orders and getting your customer’s issues resolved will degrade the customer experience.
Why is this important? Simply because your goal as a retailer should be customer retention. With customer acquisition becoming more difficult and more expensive, creating repeat customers (and fervent fans) is something that all ecommerce retailers should be focused on.
Here are five drop shipping pitfalls that can get in the way of a stellar customer experience, and how you can work to avoid them: Continue reading 5 Drop Shipping Pitfalls and How You Can Avoid Them