What to Know About Facebook Ads and Sponsored Stories

So, you’re just ramping up your ecommerce stores Facebook business page or your page is already well-established – what’s next in your ecommerce social marketing strategy? Facebook offers various options to drive more traffic to your Facebook page, and consequently, to your website. Two options that are common and many small businesses to large corporations use are Facebook ads and sponsored stories. Both are viable and inexpensive options if you are looking to drive traffic to your ecommerce store.

You’ve likely heard that “social ads” are the future of advertising, and they are certainly on the rise. With Facebook ads, you have the opportunity to approach exactly the target group you want. Because Facebook users fill in information about themselves, including their basic demographic information and interests, you can be specific when deciding which audience to buy Facebook ads for. Facebook also incorporates users’ search inquiries into ads. For example, if someone was searching for cabernet wine glasses on Google, related ads will be displayed in that person’s Facebook ads column. Continue reading What to Know About Facebook Ads and Sponsored Stories

5 Ways to Get Your Facebook Posts Noticed

You’ve just posted your ecommerce stores new product line to your Facebook page, but only a small fraction of your fans actually will see it. We all know that Facebook is the most influential social media site, and with its various options for engagement, it’s a great way to interact with your customers, learn about your fan base, and find new leads. However, because there are so many posts a user could want to see in their newsfeeds—posts from friends, businesses they’re fans of, etc—most people don’t have enough time to see all the posts. Additionally, 90% of the people who click on your Facebook Page often don’t come back to your Page. They are more likely to read your content in their own Facebook newsfeed. That is, IF you know how to make sure it shows up there.

As you may know, Facebook implemented a new algorithm that “listens” to user feedback, which essentially allows people to decide who and what to connect with. For example, when a user likes something, that tells Facebook newsfeed that they want to see more of that kind of content; when they hide something, that tells Facebook newsfeed to display less of that content in the future. With over 30 billion pieces of content shared on Facebook each month—it’s imperative for ecommerce stores that use social medial to make sure your content gets seen. Below are a few tips on getting your Facebook posts noticed by your fans: Continue reading 5 Ways to Get Your Facebook Posts Noticed

7 Creative Ways Ecommerce Stores Are Using Instagram

There are now more than 150 million users on Instagram, and it’s growing faster than ever. Instagram is a creative visual platform where people can capture, customize, and share photos and videos. The photos can be also posted on Twitter and Facebook, making it easy to integrate all your social media channels. Before we dive into how ecommerce businesses are leveraging Instagram, acquaint yourself with the basics of Instagram if you are just getting started in the platform.

Instagram allows businesses to share moments that capture the essence of their brands. Brands are constantly trying to find innovative ways to engage with customers on Instagram, and the platform makes it easy to do so. With the use of hashtags, you can track campaigns, host photo contests, market your brand with trends (i.e. #ThrowbackThursday, #WineWednesday), and inspire action.

When it comes to ecommerce businesses, Instagram is arguably the most complementary social media platform to have. People want to have a personal experience with the brands they’re engaging with, and Instagram allows your brand to do this in real time while giving customers a unique experience. There are various ways to use Instagram for ecommerce business, such as showing off a collection of products you offer, giving customers a glimpse into your company and employees, showing customers what goes on behind the scenes (i.e. photo shoots, etc), and more. Here are seven creative ways ecommerce businesses are using Instagram to engage their fans. Continue reading 7 Creative Ways Ecommerce Stores Are Using Instagram

Gamification and Ecommerce

Gamification

Whether you’re into video games or not, you cannot ignore the behemoth known as the video games industry. In last year alone, the gaming industry saw over $63 billion dollars in revenue, and trends suggest that there is nowhere to go but up for the future. Many non-gaming companies have already noticed the power of gaming and are using gaming experiences to build their brands. Hence, the term gamification was born. You don’t have to be a true video gamer to participate in gamification. There’s a good chance that you have played in a game constructed by one of the many brands you interact with.

To step back a bit, let’s define gamification. Gamification takes typical video game mechanics and applies them to user engagement. Theoretically, this strategy works because it plays towards human beings’ competitive drives and desire for rewards. Do you check in to restaurants and buildings on Foursquare to receive badges you can display across your social media channels? Do you rack up points at the local coffee shop in order to get a free latte? Do you submit posts to online forums for badges that come with hitting certain posting milestones? If you said yes to any of these things, gamification has touched your life. In a recent Gartner study, the firm projects that 40 percent of Global 1000 organizations will use gamification some way in their business operations by 2015. Gamification is here to stay, and here are some approaches to using gamification for your ecommerce store. Continue reading Gamification and Ecommerce

5 Common Mistakes Ecommerce Businesses Make with Social Media

Social Media

Ecommerce businesses have much to gain by integrating social media channels into their general web presence. We all know that Facebook and Twitter serve as general hangouts, but they also help build your brand, strengthen your community, and generate quality leads to your website. While social media is a great way to keep a constant conversation with your customers, it’s also a convenient venue for customers to rant about poor experiences. How your business responds to complaints on social media should be taken seriously. One wrong move can cost you. Below are five social media blunders that are commonly made by businesses and how to overcome them:

1) Making the conversation a one-way street

Facebook and Twitter are great channels to create dialogues between your brand and target consumers. However, you need to make sure that the conversation is a two-way street. In other words, you need listen to every bit of what your customers are saying. You need to speak to your customers’ concerns (and quickly!) and not just talk at them. This means closely monitoring your direct messages, comments, mentions, and wall posts. By doing that, you will gain a better understanding of what types of content will appeal to your customers and show them that you truly care. Continue reading 5 Common Mistakes Ecommerce Businesses Make with Social Media

How to Use Vine to Gain Social Media Exposure

Vine

If you are an avid social media user, chances are that you have noticed an explosion of Vine videos on your feeds at some point. For those of you who don’t know what Vine is, let’s step back a second. Purchased and owned by Twitter, Vine was initially released in January 2013 and is a video making app that is available for iOS, Android, and (unofficially) Windows Phone. All you need to do is go to the app store and download it for free. The program captures sound and video with its in-app camera, and a user is limited to six seconds (it doesn’t have to be a consecutive shot, however) when creating a video. Given its simplicity and ability to create content quickly, companies of all sizes have already started using Vine to jumpstart advertising campaigns. These are big name companies, too—General Electric, Gap, Calvin Klein, and the list goes on. If you haven’t already, now’s the time to sign up your ecommerce store for the Vine express! Here’s how you can use Vine to support your online store. Continue reading How to Use Vine to Gain Social Media Exposure

Why Social Media Advertising Makes Sense for Every Online Store Owner

eCommerce is a vehicle driven by visibility, and social media is the fuel that powers it.  Need proof? Consider this. According to study conducted by eMarketer, nearly 1.7 billion people around the world will use social media in 2013, a figure that’s up 16% from 2012. Of those 1.7 billion, nearly all of them will make at least one online purchasing decision that’s been influenced by what they see on, and how they interact with, social media.

Like it or not, our hyper-networked society is addicted to the Internet, and in order to be a successful online store owner using and advertising on social media (Facebook in particular) is essential.

Continue reading Why Social Media Advertising Makes Sense for Every Online Store Owner

Instagram Marketing Strategies For Ecommerce Stores

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Getting Started with Instagram

Instagram, unlike the many other social media platforms widely available now, is primarily a mobile application, which creates a unique social marketing experience for ecommerces looking to tap into the picture-sharing platform. While it is most often navigated and viewed on cell phones, Instagram recently released a web-based interface, resembling Pinterest, accessible via the computer. (By the way, be sure to check out our 3 Strategies to get People Pinning Your Products on Pinterest to make sure you have all your social media marketing strategies covered for your online store.) Continue reading Instagram Marketing Strategies For Ecommerce Stores

How to Use Google Plus for Ecommerce and Online Retail Marketing

Google Plus Marketing

Are you using Google Plus to promote your business? Google’s social network is a relative late-comer to the arena, making it ‘one social network too many’ for some online marketers and their customers, who are already overwhelmed with the amount of content coming their way via Facebook, Twitter, Pinterest and the rest.

But let’s not forget that Google, as the biggest media company in the world, with $37.9 billion in revenues in 2011 alone, has enough firepower and resources to ensure that Plus remains relevant if they want it to.

They’ve already been on a mission to drive as many of their existing customers to it as possible, and make it the ‘social glue’ that joins all of their services together. Continue reading How to Use Google Plus for Ecommerce and Online Retail Marketing

How to Build a Bigger Facebook Following for Your Lifestyle Business

How to Build a Bigger Facebook Following for Your Lifestyle Business

Are your efforts to build a bigger Facebook following failing? Are you seriously fed up and embarrassed by the deafening silence that greets your business’s Facebook Page updates? Join the club. Facebook has become a conundrum for businesses, thanks to their frequently changing algorithms about who sees what in their newsfeed.

Yet Facebook is one of the main destinations for our customers. According to TechCrunch, Facebook has 669 million daily active users as of 2013 which adds up to 20 billion minutes of usage per day, and those numbers are only growing.

Most importantly for entrepreneurs, your lifestyle business’s success will be judged by the size of its Facebook following as it is still one of the major metrics when it comes to online social proof (whether you like it or not).

So how can you build a bigger following for your lifestyle business? Here are a few tips. Continue reading How to Build a Bigger Facebook Following for Your Lifestyle Business