Ecommerce 101: How to Create Captivating Product Descriptions

Ecommerce 101: How to Create Captivating Product Descriptions

Let’s be frank: there’s too much content out there on the web. Every second of every day we’re inundated with it. As consumers, we receive newsletters and sales promotions in our inboxes; we spend the first half of our work days––you know, those hours spent waiting for lunch––reading online content via CNN, Buzzfeed, and Reddit, and many of our jobs require regularly digging through all the information (some good, most bad) presented to us on the web. So the worst thing you could do for your ecommerce business is to add to the slush pile and fall, unnoticed, among the competition.

In an earlier Ecommerce Rules post, we discussed the importance and money-making potential of product pages. They hold the weighted key to increasing your online store’s conversions; thus, as a smart and savvy online business owner, it is vital that you do everything in your power to write engaging product descriptions for your product pages that not only draw buyers in but encourage them to share with friends and increase your consumer network. In this post, we’ll go over how to create captivating product descriptions that your customers will want to read and share. Continue reading Ecommerce 101: How to Create Captivating Product Descriptions

How to Pick a Profitable Ecommerce Niche


Starting a brand new ecommerce business can feel like an overwhelming challenge, especially for first-time entrepreneurs. There are so many decisions to make that it is easy to find yourself the victim of ‘analysis paralysis’.

One of the most difficult choices to confront every new business owner is undoubtedly what niche to choose for your online store.

Do Your Research

It can be tempting to dive in and start an online business based on your own interests and passions. After all, if you wanted to do work which didn’t interest you, you could probably just get a more financially secure corporate job.

There’s no doubt that prior knowledge of a product area can be extremely useful, however just because you’ve always been a Led Zeppelin fan doesn’t necessarily mean that selling custom guitars is going to be your ticket to self-sufficiency. Continue reading How to Pick a Profitable Ecommerce Niche

How to Shoot the Best Product Photos When You’re On a Budget

How to Shoot the Best Product Photos When You're On a Budget

You’ve surely heard it before, “Pictures are worth a thousand words.” This universal expression can be applied across many personal and professional endeavours, and it is no different when it comes to your ecommerce store.

Ensuring your website boasts large, well-taken, professional-looking photos is absolutely vital to securing sales, increasing conversions, and positioning your store on the path to success. Though larger, more established companies spend big money on outsourcing their product shoots to professional studios––or hire an in-house imaging team whose sole responsibility is churning out gorgeous, engaging product images––there are tips and tricks that newcomers, small business owners, and even the least-skilled photographer can do to produce beautiful, captivating photos without spending a fortune.

Whether you’re just starting out with your online store and have a tight budget or you’ve been around the world wide web a few times and are looking to elevate your images, this post will cover how to shoot the best product photos when you’re on a budget and a few additional options if you find that you have the revenue. Continue reading How to Shoot the Best Product Photos When You’re On a Budget

4 Tips to Landing the Best Wholesaler for Your Ecommerce Store

cardboard boxes

As your dream for owning your very own ecommerce store comes to fruition and you’re doing the thorough research needed for a successful online business, you may begin to realize that wholesalers are your best bet for stocking inventory at the most cost-effective price and yielding the highest gross margin––but typing “wholesalers” into an internet search field produces an overwhelming number of results, and the entire ordeal can seem too complicated––especially for small businesses just starting out. Don’t let your profits suffer or deny your company a robust inventory because searching for a wholesaler feels inaccessible. We’ve got an all-inclusive guide with the steps you should take and the questions you need to ask during your search. Here are 4 tips on how to find the best wholesaler for your ecommerce.

1. Search Locally

In the internet day and age, most entrepreneurs take to the web instantly for anything and everything for their business, including finding wholesalers and distributors to stock their ecommerce inventory. And while the world wide web may be a wealth of knowledge for research and information, often times shopping locally for wholesalers is a strategy not many think to take. Buying from local wholesalers means significantly reducing shipping costs or eliminating them altogether if you can pick up the merchandise–-saving your company tons and increasing profits, not to mention the potential for easier access for restocking and shorter turnaround.

To locate wholesalers nearby, try browsing your hometown newspaper’s classified ads or the back listings in trade publications such as Internet Retailer. Trade shows are also an excellent opportunity to connect to sellers one-on-one, inquire about other distributors, and possibly survey products in-person. Of course, you can always conduct an online search, just specify your region when combing through the results, and don’t forget to use the web to find local trade magazines published in your area as well as those wholesalers nearby. Continue reading 4 Tips to Landing the Best Wholesaler for Your Ecommerce Store

5 online payment solutions not named PayPal

moneyWhen it comes to online payment solutions, PayPal is most definitely the daddy. Already practically ubiquitous online, it continues to grow rapidly. In the first quarter of 2013, PayPal’s revenue increased by 18 percent to $1.5 billion, with active registered accounts increasing by 16 percent at 128 million (TechCrunch).

One of the major reasons for PayPal’s growth is its ease of use. Anyone with a valid email address, credit or debit card can make payments and businesses don’t need to have a merchant account with a bank to use it. It is also highly secure, and having been acquired by ecommerce giants eBay in October 2002 didn’t hurt its rise to world domination either.

Just because something’s big and popular doesn’t mean it’s the best though. Justin Bieber is unquestionably hugely successful right now. However, unless you’re a hormonally challenged teenage girl it’s unlikely you consider him one of the all time greatest singers who have ever lived. And just like Bieber will no doubt one day be supplanted by another young pop star with a trendy hairdo and an (alleged) overinflated sense of self-worth, PayPal is now seeing an increasing number of young upstarts challenge them for the throne. Continue reading 5 online payment solutions not named PayPal

5 Plugins That Every Magento Ecommerce Store Should Start With

Magento Plugins

So you have done your research and chosen to build your store in the ecommerce platform Magento, but now you’re left asking, “What next?” Surely there are simple tweaks you can do to your online store that will not only make the shopping experience more enjoyable for your consumers, but encourage them to buy more.

Well, there are––whether it’s a more intuitive shopping cart, cross-selling similar products, a newsletter informing consumers about new or promotional sales, a loyalty system, or mobile tracking capability, here are 5 basic plugins that every Magento store should start with. Continue reading 5 Plugins That Every Magento Ecommerce Store Should Start With

5 Reasons People Love Shopify – Ecommerce Rules

Why People Love Shopify

Shopify is a simple shopping cart solution for your ecommerce business: with Shopify, you face no concerns over hosting your shopping cart, maintaining servers, or presenting your brand and your inventory to potential customers. Moreover, Shopify has auxiliary apps available to you to assist in the entire ecommerce process from inventory management to shipping to customer contact management. In this post, we will explore five reasons why people love Shopify, and what you need to know about its advantages.

1. Shopify Is Easy to Use

The number one reason Shopify is great: Shopify takes care of the coding and web-hosting issues you face on your ecommerce site. This means you do not need technical expertise to launch an online store with Shopify–you just need inventory. Shopify exemplifies KISS–Keep It Simple Stupid–allowing entrepreneurs to focus on their business, and not on the technical nuts and bolts of website and shopping cart management. Continue reading 5 Reasons People Love Shopify – Ecommerce Rules

5 Critical Mistakes That Startup Ecommerce Stores Make

Make sure your ecommerce store stays open for business

There is big money to be made from ecommerce. Global research and advisory firm Forrester Research Inc recently predicted that online retail sales in the US will reach $262 billion in 2013,  a rise of 13% over 2012.

Sadly though, not every ecommerce venture will thrive, or even last out their first year of business. Many will fall by the wayside as their competitors take the spoils, and I know you don’t want that to happen to you!

So what makes the difference between success and failure when it comes to online retail?

In the highly competitive sphere of ecommerce, every small detail counts, especially when it comes to user experience and branding. In this post I’ll share the five critical mistakes I’ve seen new start-ups make when launching their ecommerce store.

Continue reading 5 Critical Mistakes That Startup Ecommerce Stores Make

Selecting The Best Products To Sell On Your Ecommerce Store


Unless you are Overstock, Rakuten (formerly, eBay, Amazon, or even Walmart, the odds are low that you are going to be able to effectively stock, sell and ship nearly every consumer product known to mankind. The fact is that most ecommerce stores aren’t equipped to handle the traffic or the shear number of products (or SKU’s). Additionally, the disparity between the cash-on-hand is likely not even close to these leaders of the ecommerce world.

For example, consider the following scenario: If Amazon is going to sell 100,000 SKU’s, and an average of 100’s of each SKU world-wide each day, compared to the number of transactions at your store each day – who is going to pay more for the transactions or shipping? Aside from the difficulty in determining what to sell, minute details such as transactional and shipping costs, become the bane of existence for startup ecommerce stores and cumulatively can be the difference between success and failure. Continue reading Selecting The Best Products To Sell On Your Ecommerce Store