What to Know About Facebook Ads and Sponsored Stories

So, you’re just ramping up your ecommerce stores Facebook business page or your page is already well-established – what’s next in your ecommerce social marketing strategy? Facebook offers various options to drive more traffic to your Facebook page, and consequently, to your website. Two options that are common and many small businesses to large corporations use are Facebook ads and sponsored stories. Both are viable and inexpensive options if you are looking to drive traffic to your ecommerce store.

You’ve likely heard that “social ads” are the future of advertising, and they are certainly on the rise. With Facebook ads, you have the opportunity to approach exactly the target group you want. Because Facebook users fill in information about themselves, including their basic demographic information and interests, you can be specific when deciding which audience to buy Facebook ads for. Facebook also incorporates users’ search inquiries into ads. For example, if someone was searching for cabernet wine glasses on Google, related ads will be displayed in that person’s Facebook ads column. Continue reading What to Know About Facebook Ads and Sponsored Stories

Why You Need a Retargeting System for Your Ecommerce Page

If you have done research on marketing for ecommerce, chances are that you have run into the term retargeting. Say that a person went to your website, browsed some products, and failed to make a complete checkout. If you don’t make any further efforts to win the customer back, that lead is probably gone for good. Retargeting exists to give you a chance to get that lead back and successfully convert him or her. In a study conducted earlier this year, Criteo found that using retargeted ads for your site can raise your conversion rate by nearly 70 percent. This marketing technique is also great at further exposing your product lines. Retargeting is pretty powerful stuff that can help your bottom line in the long run. Here’s how retargeting can boost your ecommerce presence.

How Retargeting Works

Most standard retargeting systems work using Internet cookies, which are little pieces of data that store your online browsing habits, passwords, and other miscellaneous details. If you head to a site that employs retargeting, the retargeting program will put a cookie into your web browser folder and track what you do. So going back to the abandoned cart example, if you put some items into a cart and don’t make a proper checkout, the cookie will take note. Continue reading Why You Need a Retargeting System for Your Ecommerce Page

Why Social Media Advertising Makes Sense for Every Online Store Owner

eCommerce is a vehicle driven by visibility, and social media is the fuel that powers it.  Need proof? Consider this. According to study conducted by eMarketer, nearly 1.7 billion people around the world will use social media in 2013, a figure that’s up 16% from 2012. Of those 1.7 billion, nearly all of them will make at least one online purchasing decision that’s been influenced by what they see on, and how they interact with, social media.

Like it or not, our hyper-networked society is addicted to the Internet, and in order to be a successful online store owner using and advertising on social media (Facebook in particular) is essential.

Continue reading Why Social Media Advertising Makes Sense for Every Online Store Owner

3 Methods to Increasing Your Ecommerce Store’s Conversions

Ecommerce Store Improvements

Now that you have your ecommerce store up and running, the next thing that should be on your mind is sales and conversions. Conversion happens when someone goes from just browsing to buying. When a customer commits and purchases from you, then a conversion has taken place. To calculate your store’s conversion rate, divide the number of purchases within a time frame, say for example the month of April, by the total number of visitors to your store within that time (so the number of people who went to your site in April)––that proportion is your rate of conversion. With any good retailer, you should always look to increase your conversion rate, and in this post, we’ll go over three methods to do just that. Continue reading 3 Methods to Increasing Your Ecommerce Store’s Conversions

5 eCommerce Store Elements You Must A/B Test

5 eCommerce Store Elements You Must A/B TestAnyone can create a decent looking online store, populate it with some awesome products and hope for the best. But how do you know what elements of your site are working and what aren’t? Without decent analytics you could be unknowingly making changes to your store front which reduce sales instead of increasing them.

A/B Testing (or split testing) is the best way to make small, incremental changes to your site which improve conversion rates. It’s a method used by ecommerce giants such as Amazon, eBay and Etsy, not to mention Google themselves, and was even used by Obama’s digital team for his campaign website (Wired). Continue reading 5 eCommerce Store Elements You Must A/B Test

How to Make Your Ecommerce Store More Mobile-Friendly

How to Make Your Ecommerce Store More Mobile-Friendly

So you’ve decided to start an Ecommerce business, but have you thought about all the devices people use to access the internet these days? I really hope you’re already thinking about mobile, but just in case you weren’t, here’s a few reasons why you should make your store more mobile-friendly, and a look at some of the alternatives ways you can do it.

Get with the movement

You probably spend most of your time working on or looking at your storefront via your desktop or laptop computer, but if you think your customers are only seeing your site from that vantage point, you’re kidding yourself. Continue reading How to Make Your Ecommerce Store More Mobile-Friendly

Quick SEO Tips Every Ecommerce Should Be Employing

SEO Tips for Ecommerce

For the uninitiated or tech novices, search engine optimization, or SEO as it’s widely known, can be thought of as the delicious candy house that tempted Hansel and Gretel in the popular German fairy tale that parents recount to children before bed.

Just as the sugary sweet abode drew the children to the witch’s home, SEO draws search engines and, as a result, consumers into your online store. Each brightly colored gum drop that adorns the witch’s rooftop is the equivalent to sweet SEO execution that entices search engines and lends itself to higher ranking within search results. The higher you ecommerce link appears on the search results page, the more likely people will click on it and enter. Continue reading Quick SEO Tips Every Ecommerce Should Be Employing

3 Strategies to get People Pinning Your Products

3 Strategies to get People Pinning Your Products

When Pinterest first launched, everyone was confused. Was this new platform going to be more of a personal social media venture or an online outlet for retailers and businesses? As the image-driven platform began to pick up steam and popularity over the last three years, it’s become clear that Pinterest can be used as both––though how and whether companies are utilizing Pinterest to its fullest ability and using it well, is a whole other question.

What is not in question, however, is Pinterest’s value to ecommerce businesses. Nothing is as shareable as photos and images, and shareability is the driving success factor in social media, marketing, and getting your products out there to as many people as possible. Thus, pinning your product photos via Pinterest and encouraging others to repin them will increase your store’s conversions. Afterall, Pinterest essentially functions as a visual shopping or wish list for online buyers. Continue reading 3 Strategies to get People Pinning Your Products

3 Common A/B Testing Mistakes Made by Ecommerce Stores

3 Common A/B Testing Mistakes Made by Ecommerce Stores

I listened to a pretty amazing podcast this past weekend – Episode 071 of the Smart Passive Income Podcast, by one of our absolute favorites in the industry – Mr. Pat Flynn.

His guest for this episode?

A Lifestyle Entrepreneur who has been on the forefront of cool and trendy internet-based businesses since 2005. His prestigious resume includes working directly for Mark Zuckerberg as employee number 30 at Facebook, then becoming employee No. 4 at Mint, and now he finds himself a founder of SumoApps – a brand that is absolutely killing it as the “Groupon for App Retailers”. I speak of none other than Noah Kagan, a true ecommerce and Lifestyle Business Thought Leader (LBTL).

While Noah’s illustrious career has brought great success, and millions of dollars along the way, there have been great mistakes and great losses realized as well. The failures in his career taught him some valuable lessons. Continue reading 3 Common A/B Testing Mistakes Made by Ecommerce Stores

How to Create Great Content for Your Ecommerce Site

How to Create Great Content for Your Ecommerce Site

The primary purpose of an Ecommerce business is to sell products, so why would you waste time creating content for your online store?

I’ll tell you. If done well, content could be the key thing which differentiates your store from all the others out there and turns casual visitors into eager buyers.

A big part of your store’s success is dependent on targeted traffic. One way to attract that traffic is PPC (pay per click advertising), but content can be just as effective. More importantly it can keep people coming back to your site even if they’re not ready to buy quite yet.

It’s all About the Experience

Think for a moment about how most people shop in the offline world. People are attracted to stores with the best shopping experience, such as the Apple Store with its open and inviting layout. The first time a customer enters a store they may choose only to browse the products in that store, and make a buying decision later on. Continue reading How to Create Great Content for Your Ecommerce Site