A lot is written about the benefits of drop shipping. It is indeed a great way for retailers – both large and small – to expand their catalog without taking on a lot of inventory risk. But drop shipping isn’t without drawbacks. The reality is that it can be very difficult to provide a consistent, seamless customer experience.
When you drop ship, a huge part of the customer experience is out of your direct control. Unlike a retailer that owns inventory, you are frequently dealing with third-party information and relying on outside organizations to help you service your customer.
At the same time, you – and you alone – are accountable for the customer experience. You can never blame your supplier and any delays in fulfilling orders and getting your customer’s issues resolved will degrade the customer experience.
Why is this important? Simply because your goal as a retailer should be customer retention. With customer acquisition becoming more difficult and more expensive, creating repeat customers (and fervent fans) is something that all ecommerce retailers should be focused on.
Here are five drop shipping pitfalls that can get in the way of a stellar customer experience, and how you can work to avoid them: Continue reading 5 Drop Shipping Pitfalls and How You Can Avoid Them
The number one goal of a lifestyle entrepreneur is to to maximize profitability while minimizing hours worked (see The Beginner’s Guide to a Lifestyle Business).
The aim, after all, if you’re a lifestyle entrepreneur, is for the business to support your lifestyle and allow you the freedom to enjoy life, whether that involves traveling or spending time with your family, watching Battlestar Galactica reruns, or whatever you want to do with your time.
Therefore you want to make money in a way that fits your life goals as much as your financial goals.
Drop-Shipping Kicks Ass
Anyone who has tried to make a living selling services such as freelance web design or writing will know that it can turn into an endless treadmill. This is because you are trading your time for money and so there is a limit to how much you can earn. Instead of getting your ass kicked by the daily grind, why not build a kick-ass business instead? Continue reading Why Lifestyle Entrepreneurs Should Build a Drop-Shipping Business
The partnership you establish with a drop shipper is one of the most important business relationships that you will ever forge. Unlike a normal partnership with a wholesaler or supplier, a drop shipper takes the lead of the entire customer fulfillment process. It is therefore absolutely critical that you make sure the drop shipper is a reputable company and that they’re able to work closely with you to make sure your customers are completely happy.
These are the questions you need to ask before you sign an agreement.
Continue reading What Questions Should I Ask a Drop Shipper Before I Partner With Them?