Gamification and Ecommerce

Gamification

Whether you’re into video games or not, you cannot ignore the behemoth known as the video games industry. In last year alone, the gaming industry saw over $63 billion dollars in revenue, and trends suggest that there is nowhere to go but up for the future. Many non-gaming companies have already noticed the power of gaming and are using gaming experiences to build their brands. Hence, the term gamification was born. You don’t have to be a true video gamer to participate in gamification. There’s a good chance that you have played in a game constructed by one of the many brands you interact with.

To step back a bit, let’s define gamification. Gamification takes typical video game mechanics and applies them to user engagement. Theoretically, this strategy works because it plays towards human beings’ competitive drives and desire for rewards. Do you check in to restaurants and buildings on Foursquare to receive badges you can display across your social media channels? Do you rack up points at the local coffee shop in order to get a free latte? Do you submit posts to online forums for badges that come with hitting certain posting milestones? If you said yes to any of these things, gamification has touched your life. In a recent Gartner study, the firm projects that 40 percent of Global 1000 organizations will use gamification some way in their business operations by 2015. Gamification is here to stay, and here are some approaches to using gamification for your ecommerce store. Continue reading Gamification and Ecommerce

5 Common Mistakes Ecommerce Businesses Make with Social Media

Social Media

Ecommerce businesses have much to gain by integrating social media channels into their general web presence. We all know that Facebook and Twitter serve as general hangouts, but they also help build your brand, strengthen your community, and generate quality leads to your website. While social media is a great way to keep a constant conversation with your customers, it’s also a convenient venue for customers to rant about poor experiences. How your business responds to complaints on social media should be taken seriously. One wrong move can cost you. Below are five social media blunders that are commonly made by businesses and how to overcome them:

1) Making the conversation a one-way street

Facebook and Twitter are great channels to create dialogues between your brand and target consumers. However, you need to make sure that the conversation is a two-way street. In other words, you need listen to every bit of what your customers are saying. You need to speak to your customers’ concerns (and quickly!) and not just talk at them. This means closely monitoring your direct messages, comments, mentions, and wall posts. By doing that, you will gain a better understanding of what types of content will appeal to your customers and show them that you truly care. Continue reading 5 Common Mistakes Ecommerce Businesses Make with Social Media

How Excellent Customer Service Can Lead to More Sales

Customer service is the most crucial aspect of sales for any ecommerce business. No product can sell itself without friendly, efficient service. Customers want their problems fixed fast, and they want to know that you truly care, which is why building a loyal following means delivering excellent customer service.  So, how do you make the extra effort to stand out from the competition?

Take Zappos as an example. The company has been called “insane” and “fanatical” for the way it will go the extra few miles to please its customers. Zappos Founder Tony Hsieh even wrote a book on world-class customer service, “Delivering Happiness,” and the company has been distinguished the online retailer as a standout in customer support. And, the company is surely a standout and has created an extremely loyal customer base with its incredible customer service. Zappos’ customer care stories are legendary and are a key part of its brand: Continue reading How Excellent Customer Service Can Lead to More Sales

Why Every Ecommerce Needs Customer Reviews

Why Every Ecommerce Needs Customer Reviews

Social media and consumer voices are an integral part of any marketing strategy. Brand recognition is achieved through the many social outlets available to customers today, and increasing brand awareness is directly tied to how engaged your consumers are with your social media––specifically customer reviews.

If you’ve browsed any other online stores or even popular internet spaces such as Yelp, you’ll know that consumers love having their voices heard and airing their opinions on companies and products they love (and on those that they don’t love…). Take advantage of the word-of-mouth marketing for your ecommerce. Continue reading Why Every Ecommerce Needs Customer Reviews

How to Make Your Ecommerce Store More Mobile-Friendly

How to Make Your Ecommerce Store More Mobile-Friendly

So you’ve decided to start an Ecommerce business, but have you thought about all the devices people use to access the internet these days? I really hope you’re already thinking about mobile, but just in case you weren’t, here’s a few reasons why you should make your store more mobile-friendly, and a look at some of the alternatives ways you can do it.

Get with the movement

You probably spend most of your time working on or looking at your storefront via your desktop or laptop computer, but if you think your customers are only seeing your site from that vantage point, you’re kidding yourself. Continue reading How to Make Your Ecommerce Store More Mobile-Friendly

3 Simple Strategies to Increase Customer Retention

Screen shot 2013-08-18 at 9.46.59 PM

As you build up your ecommerce business, there is one very important element that is often overlooked, even by the most savvy of business folks. Many ecommerce operators don’t consider that it is proven to be more cost effective to woo existing customers, encouraging repeat business, than it is to market to, attract, and convert brand new visitors of your online store. Take a second to think about it: your existing customers have already expressed interest in your products and have successfully navigated your website and shopping cart before––an advantage and ideal set up to remarket to this group. Increasing customer retention is a strategy that should be built into your ecommerce systems and maximized fully to ensure the success of your online store. Continue reading 3 Simple Strategies to Increase Customer Retention

How to Create Great Content for Your Ecommerce Site

How to Create Great Content for Your Ecommerce Site

The primary purpose of an Ecommerce business is to sell products, so why would you waste time creating content for your online store?

I’ll tell you. If done well, content could be the key thing which differentiates your store from all the others out there and turns casual visitors into eager buyers.

A big part of your store’s success is dependent on targeted traffic. One way to attract that traffic is PPC (pay per click advertising), but content can be just as effective. More importantly it can keep people coming back to your site even if they’re not ready to buy quite yet.

It’s all About the Experience

Think for a moment about how most people shop in the offline world. People are attracted to stores with the best shopping experience, such as the Apple Store with its open and inviting layout. The first time a customer enters a store they may choose only to browse the products in that store, and make a buying decision later on. Continue reading How to Create Great Content for Your Ecommerce Site

Killer Social Media Strategies for Your Ecommerce Store

Killer social media strategies for ecommerce

It’s an inescapable fact that if you have an online store you need to be killing it on social media. Over 50% of Facebook and Twitter users in the US say they are more likely to buy or recommend from a brand that they already follow on one or both of the big social sites, according to a study by Chadwick Martin Bailey.

And with Facebook accounting for one out of every five pageviews on the Internet (Experian) you will be left out in the cold like a long-haired labrador at a pet allergy sufferer’s convention if you aren’t popping up regularly in your customer’s newsfeeds.

Now I know that within your own circles, you’re the social media king. You once got 64 likes and 30 retweets for that photo of your cat you Instagrammed. I get it.

But creating great results via social media on a consistent basis, and converting kudos to cold hard cash, is another matter entirely.  In this must-read article for every ecommerce store owner, I’m going to share my best social media strategies for doing just that. Continue reading Killer Social Media Strategies for Your Ecommerce Store

3 Steps to the Ultimate Customer Experience for Your Ecommerce Store

ultimate customer experience

Let’s cut to the chase here. The American Economy has been through quite a bit since 2006.

The “Great Recession.”

The “Jobless Recovery.”

Has the stock market been doing pretty well since 2009? Yes. Could there possibly be a bubble there? You bet. There is no arguing the fact that the world economy and American economy have failed to thrive as of late, yet here is a fact that would make you think otherwise. In 2013, American retailers are projected to gross a staggering $220-Billion! Through negative, stagnant, and frustratingly-slow economic growth, ecommerce has grown like a weed in the economical flowerbed! Let’s see if we can figure out how this came to be, what we might learn from that analysis, and then give you 3 actionable steps you can take today!

Continue reading 3 Steps to the Ultimate Customer Experience for Your Ecommerce Store