eCommerce is a vehicle driven by visibility, and social media is the fuel that powers it. Need proof? Consider this. According to study conducted by eMarketer, nearly 1.7 billion people around the world will use social media in 2013, a figure that’s up 16% from 2012. Of those 1.7 billion, nearly all of them will make at least one online purchasing decision that’s been influenced by what they see on, and how they interact with, social media.
Like it or not, our hyper-networked society is addicted to the Internet, and in order to be a successful online store owner using and advertising on social media (Facebook in particular) is essential.