A lot is written about the benefits of drop shipping. It is indeed a great way for retailers – both large and small – to expand their catalog without taking on a lot of inventory risk. But drop shipping isn’t without drawbacks. The reality is that it can be very difficult to provide a consistent, seamless customer experience.
When you drop ship, a huge part of the customer experience is out of your direct control. Unlike a retailer that owns inventory, you are frequently dealing with third-party information and relying on outside organizations to help you service your customer.
At the same time, you – and you alone – are accountable for the customer experience. You can never blame your supplier and any delays in fulfilling orders and getting your customer’s issues resolved will degrade the customer experience.
Why is this important? Simply because your goal as a retailer should be customer retention. With customer acquisition becoming more difficult and more expensive, creating repeat customers (and fervent fans) is something that all ecommerce retailers should be focused on.
Here are five drop shipping pitfalls that can get in the way of a stellar customer experience, and how you can work to avoid them: Continue reading 5 Drop Shipping Pitfalls and How You Can Avoid Them