Instagram Marketing Strategies For Ecommerce Stores

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Getting Started with Instagram

Instagram, unlike the many other social media platforms widely available now, is primarily a mobile application, which creates a unique social marketing experience for ecommerces looking to tap into the picture-sharing platform. While it is most often navigated and viewed on cell phones, Instagram recently released a web-based interface, resembling Pinterest, accessible via the computer. (By the way, be sure to check out our 3 Strategies to get People Pinning Your Products on Pinterest to make sure you have all your social media marketing strategies covered for your online store.) Continue reading Instagram Marketing Strategies For Ecommerce Stores

How to Use Google Plus for Ecommerce and Online Retail Marketing

Google Plus Marketing

Are you using Google Plus to promote your business? Google’s social network is a relative late-comer to the arena, making it ‘one social network too many’ for some online marketers and their customers, who are already overwhelmed with the amount of content coming their way via Facebook, Twitter, Pinterest and the rest.

But let’s not forget that Google, as the biggest media company in the world, with $37.9 billion in revenues in 2011 alone, has enough firepower and resources to ensure that Plus remains relevant if they want it to.

They’ve already been on a mission to drive as many of their existing customers to it as possible, and make it the ‘social glue’ that joins all of their services together. Continue reading How to Use Google Plus for Ecommerce and Online Retail Marketing

How to use Twitter to Drive Traffic to Your Ecommerce Store

How to use Twitter to Drive Traffic to Your Ecommerce Store

Anyone who wants to start a successful Ecommerce business needs to have a presence on Twitter. It’s what your customers will expect, and it’s also a great way to drive traffic to your store, because the likelihood is that there’s a large number of potential customers already there.

A whole industry has evolved around social media with thousands of experts offering their advice. The truth is though, using Twitter isn’t rocket science. We’re not going to go into the basics of what an @reply or retweet is, because if you want to learn the basics of using it, sign up and have a go and you’ll get the hang of it soon enough.

As an ecommerce entrepreneur however, you will want to dig a little deeper and put a few strategies in place in order to maximize the potential of your Twitter profile. Continue reading How to use Twitter to Drive Traffic to Your Ecommerce Store

3 Strategies To Get People Pinning Your Products

3 Strategies to get People Pinning Your Products

When Pinterest first launched, everyone was confused. Was this new platform going to be more of a personal social media venture or an online outlet for retailers and businesses? As the image-driven platform began to pick up steam and popularity over the last three years, it’s become clear that Pinterest can be used as both––though how and whether companies are utilizing Pinterest to its fullest ability and using it well, is a whole other question.

What is not in question, however, is Pinterest’s value to ecommerce businesses. Nothing is as shareable as photos and images, and shareability is the driving success factor in social media, marketing, and getting your products out there to as many people as possible. Thus, pinning your product photos via Pinterest and encouraging others to repin them will increase your store’s conversions. Afterall, Pinterest essentially functions as a visual shopping or wish list for online buyers. Continue reading 3 Strategies To Get People Pinning Your Products

Drive Millions of Visitors to Your Ecommerce Site Using Pinterest

Learn to Drive Millions of Visitors to Your E-commerce site with Pinterest, and increase your sales dramatically.

If you haven’t heard of Pinterest, it’s a social media network that acts like a visual scrapbook. Users of the social network can add visual content such as images, photos, or videos, known as pins onto the network. These pins, if public, can then be shared onto a user’s Pinterest board.

What makes Pinterest a big deal in the world of e-commerce is its ability to attract women and users high levels of income. According to advertising agency Modea, 28.1% of users had a household income of $100,000 or more and 68.2% of users being women. Some reports have stated that women constitute as much as 80%.

According to an article by Venture Beat,  people that were referred to Sephora’s website via Pinterest spent 15 times more than their Facebook users did. Continue reading Drive Millions of Visitors to Your Ecommerce Site Using Pinterest