After reading our recent post, “Advanced Email Marketing Strategies for Your Ecommerce” perhaps you know that email newsletters are possibly the least effective of all email marketing strategies. But that certainly does not mean they have zero effect on conversions or bringing traffic to your website. After all, newsletters are ecommerces’ most utilized means of communication with consumers, so there is merit to it.
There is strategy to master to crafting and sending email newsletters and garnering click-throughs. A well-written e-newsletter can gather new leads for your company, offer an avenue of communication between you and your current customers, as well as give an impression of authority and expertise in your industry. Newsletters also nurture leads that may not have purchased from your online store before but may very well convert. E-newsletters serve as a direct open line of communication between the customer and your company. Continue reading Maximizing Marketing Strategies for an Ecommerce Newsletter
Now that you have your ecommerce store up and running, the next thing that should be on your mind is sales and conversions. Conversion happens when someone goes from just browsing to buying. When a customer commits and purchases from you, then a conversion has taken place. To calculate your store’s conversion rate, divide the number of purchases within a time frame, say for example the month of April, by the total number of visitors to your store within that time (so the number of people who went to your site in April)––that proportion is your rate of conversion. With any good retailer, you should always look to increase your conversion rate, and in this post, we’ll go over three methods to do just that. Continue reading 3 Methods to Increasing Your Ecommerce Store’s Conversions
As a savvy ecommerce entrepreneur, perhaps you already know that it’s cheaper and more cost efficient for a company to remarket to an existing customer than win over a completely new one. According to SalesForce’s Desk.com blog, “a 5% increase in customer retention increases profits by up to 125%,” and “it is 6 to 7 times more expensive to acquire a new customer than it is to keep a current one.”
These numbers serve as steadfast proof that it pays for ecommerces to invest substantial time in strategizing an effective customer retention program and while Ecommerce Rules does have 3 Simple Strategies to Increase Customer Retention, we’re going to narrow in on one aspect of successful customer retention here and that’s through well-tailored and executed email marketing campaigns. Continue reading Advanced Email Marketing Campaigns for Your Online Store
Many new ecommerce entrepreneurs or experienced veterans, who aren’t yet savvy, have fallen victim to investing all of their time and energy into products and other tangible components of their online stores, consequently letting a critical factor of ecommerce success––analytics––fall by the wayside.
There are many third parties, add-on programs, and entire teams willing to track your online store’s analytics and while that may be a great option later on, if you are just starting out or want to keep track of just the basics, Google Analytics offers you everything you need in terms of tools and––the best part is––it’s free.
In this post, we’ll give you the know-how and break down the basics of Google Analytics to get you tracking your numbers, setting your goals, and meeting the milestones toward success for your online store. Here is Google Analytics 101: Analytics for the Ecommerce Newbie. Continue reading Google Analytics 101: Analytics for the Ecommerce Newbie
For the uninitiated or tech novices, search engine optimization, or SEO as it’s widely known, can be thought of as the delicious candy house that tempted Hansel and Gretel in the popular German fairy tale that parents recount to children before bed.
Just as the sugary sweet abode drew the children to the witch’s home, SEO draws search engines and, as a result, consumers into your online store. Each brightly colored gum drop that adorns the witch’s rooftop is the equivalent to sweet SEO execution that entices search engines and lends itself to higher ranking within search results. The higher you ecommerce link appears on the search results page, the more likely people will click on it and enter. Continue reading Quick SEO Tips Every Ecommerce Should Be Employing