Anyone can create a decent looking online store, populate it with some awesome products and hope for the best. But how do you know what elements of your site are working and what aren’t? Without decent analytics you could be unknowingly making changes to your store front which reduce sales instead of increasing them.
A/B Testing (or split testing) is the best way to make small, incremental changes to your site which improve conversion rates. It’s a method used by ecommerce giants such as Amazon, eBay and Etsy, not to mention Google themselves, and was even used by Obama’s digital team for his campaign website (Wired). Continue reading 5 eCommerce Store Elements You Must A/B Test