When you’re in the initial planning phases of setting up an ecommerce site, selecting a platform is a daunting challenge. There are dozens of software solutions out there. Going through each one’s benefits and features is a timely, painstaking exercise. One key factor in choosing an ecommerce system is price. Package pricing is generally based around business size, and some platforms are designed to work specifically with enterprise companies. And then you have your free open source ecommerce solutions. If you’re in a small startup business, the word “FREE” is going to catch your attention. “I get to put my products on the web for free? What could possibly go wrong?” Actually, a lot can.
Support and Hosting
One of the main problems with choosing a free ecommerce platform is that you are mostly on your own when it comes to running and hosting it. Sure, a number of open source ecommerce systems boast having active communities full of development support. In most instances, however, these developers are not going to hold your hand as you go through all your problems. Say that you’re gearing up for the holiday season and something breaks. One of the few things you can do in this case is submit a post to the ecommerce system’s community forum, pray for the best, and hit F5 a bunch of times. It’s worth noting that some open source platforms offer support at a price. This may prove expensive in the long run since some lock you into contracts, while others charge a costly rate per each incident. Continue reading The Pitfalls of Free Open Source Ecommerce Systems
Many burgeoning fashion designers and ecommerce entrants narrow their focus on their clothes, products, and styling, and often forget about the framework that will display their hard work––the ecommerce website theme and layout that, if done well, will ultimately serve as the final push, encouraging buyers to commit and make purchases. A beautifully laid out website sets the ambiance of an online store and just like shoppers choose to shop at a brick-and-mortar store because they like the organization, visual display, and aesthetic of physical shelving and merchandising, so too will online consumers notice the layout of your ecommerce store. This is why doing your research and picking the best theme for your website is key to the success of your online store––it is arguably as important as the very clothes you’re selling (because who wants to shop at a messy, disorganized, and visually displeasing store!). Continue reading Top 15 Shopify Themes for Fashion Ecommerce Stores
Which platform to choose for your online store is one of the biggest and most important decisions you will make as an ecommerce entrepreneur. The choice isn’t easy, because no one solution is perfect for every store owner. Let’s see how two of the most popular options compare.
Let The Battle Commence!
Imagine for a moment that the various ecommerce platforms are gladiators competing against each other to represent you, the king or queen of your domain, in your quest to dominate your market niche.
Stepping into the arena today to try to win your trust and business are Shopify and Magento. Continue reading Ecommerce Battle: Shopify or Magento. Who wins?
So you’ve finally taken the plunge and decided to set up your own online store using Shopify. Smart choice!
Shopify is known as one of the best ecommerce solutions thanks to its ease of use and reliability. What’s more, with 50,000 storefronts created in 7 years using the service (TechCrunch), you can be sure that you’re not alone. Sure, that means more competition, but it also means that there are existing options for pretty much any feature you would want to add to your online store.
Plugged In and Ready to Go?
With Shopify’s built-in features and customizable design, you can get started tweaking your store’s theme and adding products for sale right away. There are even built in Search Engine Optimization (SEO) features and the ability to add Google Analytics to your site in order to track user behavior and traffic trends. Continue reading 5 Shopify Plugins That Every Ecommerce Store Should Start With
Remember when eBay first started gaining momentum in the mid 90’s, at the height of the dot-com boom, and people flocked by the hundreds to the site to place bids on obscure, niche, and sometimes downright weird items––like jesus-imprinted toast?
With its wild popularity, eBay quickly became the go-to source for online sellers looking to make profit without the overhead costs that come with a physical storefront. The site moved from selling rare or unusual items to everyday staples such as brand name clothing, sporting event tickets, and movie fan paraphernalia. With its original auction function, eBay meant scoring major discounts and deals for consumers, pulling in bargain hunters in droves.
But with rising fees, competition, and better options for ecommerce platforms, eBay, as it stands today, just isn’t the best option for online stores anymore. Here are 3 reasons why eBay is no longer the best solution for ecommerce and startup entrepreneurs. Continue reading Why eBay is No Longer the Best Place for Ecommerce