Pay-Per-Click (PPC) advertising is a very strong segment of online marketing and is used in eCommerce to drive traffic and convert visitors into customers. With that said, it is only effective when done properly with the right goals and strategy in place. The most common error I often see merchants make in PPC is disorganized, chaotic campaigns. When merchants begin to dabble in Search Marketing, business owners are typically working with a small budget, with the end goal of driving more traffic, leads and revenue to their online store. If you’re not already using PPC to your advantage it’s time for you to understand the fundamentals and how to successfully (and continuously) convert traffic into customers. There is more strategy involved in crafting ad campaigns and building out a channel on the web to meet business goals than one might think.
This post is written for beginners who want to get started with PPC. I’ll detail the basics with a few tips along the way to help you maximize your budget and the success of your campaigns. Continue reading eCommerce 101: PPC for Beginners
For the uninitiated or tech novices, search engine optimization, or SEO as it’s widely known, can be thought of as the delicious candy house that tempted Hansel and Gretel in the popular German fairy tale that parents recount to children before bed.
Just as the sugary sweet abode drew the children to the witch’s home, SEO draws search engines and, as a result, consumers into your online store. Each brightly colored gum drop that adorns the witch’s rooftop is the equivalent to sweet SEO execution that entices search engines and lends itself to higher ranking within search results. The higher you ecommerce link appears on the search results page, the more likely people will click on it and enter. Continue reading Quick SEO Tips Every Ecommerce Should Be Employing
Setting up an ecommerce store requires multiple skills. Whether it’s good business acumen, in-depth knowledge of your product/market niche, or an understanding of web design, you will need to understand the bigger picture if you want to get your business off the ground.
Whilst some of those skills can be outsourced, it’s safe to say that marketing your online store is one of the most essential skills any ecommerce entrepreneur needs to have. And like it or not, SEO (Search Engine Optimization) is a crucial piece of the puzzle when it comes to promoting your store online.
Even if the very sight of that three-letter acronym usually makes you want to bury your head in the sand, or if you’re considering hiring an external SEO agency, it’s important to have an understanding of the basics.
After all, you don’t want to be blinded by buzzwords or have to pay out a lot of cash for something that isn’t getting results. Continue reading SEO Basics for Ecommerce Stores
There is big money to be made from ecommerce. Global research and advisory firm Forrester Research Inc recently predicted that online retail sales in the US will reach $262 billion in 2013, a rise of 13% over 2012.
Sadly though, not every ecommerce venture will thrive, or even last out their first year of business. Many will fall by the wayside as their competitors take the spoils, and I know you don’t want that to happen to you!
So what makes the difference between success and failure when it comes to online retail?
In the highly competitive sphere of ecommerce, every small detail counts, especially when it comes to user experience and branding. In this post I’ll share the five critical mistakes I’ve seen new start-ups make when launching their ecommerce store.
Continue reading 5 Critical Mistakes That Startup Ecommerce Stores Make