How to Create Great Content for Your Ecommerce Site

How to Create Great Content for Your Ecommerce Site

The primary purpose of an Ecommerce business is to sell products, so why would you waste time creating content for your online store?

I’ll tell you. If done well, content could be the key thing which differentiates your store from all the others out there and turns casual visitors into eager buyers.

A big part of your store’s success is dependent on targeted traffic. One way to attract that traffic is PPC (pay per click advertising), but content can be just as effective. More importantly it can keep people coming back to your site even if they’re not ready to buy quite yet.

It’s all About the Experience

Think for a moment about how most people shop in the offline world. People are attracted to stores with the best shopping experience, such as the Apple Store with its open and inviting layout. The first time a customer enters a store they may choose only to browse the products in that store, and make a buying decision later on. Continue reading How to Create Great Content for Your Ecommerce Site

Infograph: The 80/20 Guide to Finding the Perfect Ecommerce Platform

infograph-perfect-ecommerce-platform

The vast majority of ecommerce platform reviews have it wrong: they start with the platform in mind instead of the entrepreneur in mind.  At Ecommerce Rules, we put the entrepreneur first.

We’ve analyzed the 9 types of entrepreneurs and recommended the perfect ecommerce platform for each one – lets get started.

Continue reading Infograph: The 80/20 Guide to Finding the Perfect Ecommerce Platform

3 Steps to Crafting the Ultimate Customer Experience for Your Ecommerce Store

ultimate customer experience

Let’s cut to the chase here. The American Economy has been through quite a bit since 2006.

The “Great Recession.”

The “Jobless Recovery.”

Has the stock market been doing pretty well since 2009? Yes. Could there possibly be a bubble there? You bet. There is no arguing the fact that the world economy and American economy have failed to thrive as of late, yet here is a fact that would make you think otherwise. In 2013, American retailers are projected to gross a staggering $220-Billion! Through negative, stagnant, and frustratingly-slow economic growth, ecommerce has grown like a weed in the economical flowerbed! Let’s see if we can figure out how this came to be, what we might learn from that analysis, and then give you 3 actionable steps you can take today!

Continue reading 3 Steps to Crafting the Ultimate Customer Experience for Your Ecommerce Store

How to Choose an Ecommerce Platform for your New Online Store

which ecommerce platform to choose

There is certainly no shortage of options when it comes to choosing an Ecommerce platform for your new online store.  At Ecommerce Rules, our goal is to help you sift through the great number of Ecommerce solutions you might find via search engine, by narrowing the focus to four of the most commonly selected options and providing excellent information which will help you to either select one of these four Ecommerce platforms, or to have the ability to analyze other options in similar fashion and, ultimately, make the right choice.

Here is a breakdown of the most commonly used ecommerce platforms, the pros and cons, and who is best suited to use these platforms.

Continue reading How to Choose an Ecommerce Platform for your New Online Store