After reading our recent post, “Advanced Email Marketing Strategies for Your Ecommerce” perhaps you know that email newsletters are possibly the least effective of all email marketing strategies. But that certainly does not mean they have zero effect on conversions or bringing traffic to your website. After all, newsletters are ecommerces’ most utilized means of communication with consumers, so there is merit to it.
There is strategy to master to crafting and sending email newsletters and garnering click-throughs. A well-written e-newsletter can gather new leads for your company, offer an avenue of communication between you and your current customers, as well as give an impression of authority and expertise in your industry. Newsletters also nurture leads that may not have purchased from your online store before but may very well convert. E-newsletters serve as a direct open line of communication between the customer and your company. Continue reading Maximizing Marketing Strategies for an Ecommerce Newsletter