The most incredible thing about Apollo 11’s journey to the moon was that it was accomplished without someone sitting at the steering wheel. It was engineered with systems that would triangulate its position based on the location and movement of various stars. It had sensors built in that knew how fast it was going, if it was slowing down or speeding up, and if it changed direction. Apollo 11 and all its successors had internal processes that handled the minutia and set the course ahead on autopilot.
Automation can do amazing things in ecommerce as well. By utilizing the right technology and creating processes that are scalable and repeatable, you can create tremendous momentum. Heck, you might even quadruple your vacation time.
Here’s how you can automate 3 of the core aspects of your ecommerce business:
3. Retention Continue reading How to Take your eCommerce Business to the Moon
You own or operate an e-commerce store, and you’re using social networks like Facebook and Twitter, but you’re now looking for a new customer base. Have you considered Pinterest? If not, I highly recommend that you do. Pinterest is a great tool for driving web traffic to an e-commerce site as help increase sales for your e-commerce site.
Demographics and Behaviors of Pinterest Users
In order increase sales for your e-commerce site you need to be able to understand the demographics and behaviors of users on Pinterest. According to PEW research, their report stated that Pinterest attracts “Women, adults under 50, whites, those with some college education.”
According to the same report, 1 in 4 women that used the Internet, also used Pinterest, compared to only 1 in 20 men. Continue reading How to Increase Sales On Your Ecommerce Site Using Pinterest
Getting Started with Instagram
Instagram, unlike the many other social media platforms widely available now, is primarily a mobile application, which creates a unique social marketing experience for ecommerces looking to tap into the picture-sharing platform. While it is most often navigated and viewed on cell phones, Instagram recently released a web-based interface, resembling Pinterest, accessible via the computer. (By the way, be sure to check out our 3 Strategies to get People Pinning Your Products on Pinterest to make sure you have all your social media marketing strategies covered for your online store.) Continue reading Instagram Marketing Strategies For Ecommerce Stores
Are you using Google Plus to promote your business? Google’s social network is a relative late-comer to the arena, making it ‘one social network too many’ for some online marketers and their customers, who are already overwhelmed with the amount of content coming their way via Facebook, Twitter, Pinterest and the rest.
But let’s not forget that Google, as the biggest media company in the world, with $37.9 billion in revenues in 2011 alone, has enough firepower and resources to ensure that Plus remains relevant if they want it to.
They’ve already been on a mission to drive as many of their existing customers to it as possible, and make it the ‘social glue’ that joins all of their services together. Continue reading How to Use Google Plus for Ecommerce and Online Retail Marketing
As a savvy ecommerce entrepreneur, perhaps you already know that it’s cheaper and more cost efficient for a company to remarket to an existing customer than win over a completely new one. According to SalesForce’s Desk.com blog, “a 5% increase in customer retention increases profits by up to 125%,” and “it is 6 to 7 times more expensive to acquire a new customer than it is to keep a current one.”
These numbers serve as steadfast proof that it pays for ecommerces to invest substantial time in strategizing an effective customer retention program and while Ecommerce Rules does have 3 Simple Strategies to Increase Customer Retention, we’re going to narrow in on one aspect of successful customer retention here and that’s through well-tailored and executed email marketing campaigns. Continue reading Advanced Email Marketing Campaigns for Your Online Store