What to Know About Facebook Ads and Sponsored Stories

So, you’re just ramping up your ecommerce stores Facebook business page or your page is already well-established – what’s next in your ecommerce social marketing strategy? Facebook offers various options to drive more traffic to your Facebook page, and consequently, to your website. Two options that are common and many small businesses to large corporations use are Facebook ads and sponsored stories. Both are viable and inexpensive options if you are looking to drive traffic to your ecommerce store.

You’ve likely heard that “social ads” are the future of advertising, and they are certainly on the rise. With Facebook ads, you have the opportunity to approach exactly the target group you want. Because Facebook users fill in information about themselves, including their basic demographic information and interests, you can be specific when deciding which audience to buy Facebook ads for. Facebook also incorporates users’ search inquiries into ads. For example, if someone was searching for cabernet wine glasses on Google, related ads will be displayed in that person’s Facebook ads column. Continue reading What to Know About Facebook Ads and Sponsored Stories

5 Ways to Get Your Facebook Posts Noticed

You’ve just posted your ecommerce stores new product line to your Facebook page, but only a small fraction of your fans actually will see it. We all know that Facebook is the most influential social media site, and with its various options for engagement, it’s a great way to interact with your customers, learn about your fan base, and find new leads. However, because there are so many posts a user could want to see in their newsfeeds—posts from friends, businesses they’re fans of, etc—most people don’t have enough time to see all the posts. Additionally, 90% of the people who click on your Facebook Page often don’t come back to your Page. They are more likely to read your content in their own Facebook newsfeed. That is, IF you know how to make sure it shows up there.

As you may know, Facebook implemented a new algorithm that “listens” to user feedback, which essentially allows people to decide who and what to connect with. For example, when a user likes something, that tells Facebook newsfeed that they want to see more of that kind of content; when they hide something, that tells Facebook newsfeed to display less of that content in the future. With over 30 billion pieces of content shared on Facebook each month—it’s imperative for ecommerce stores that use social medial to make sure your content gets seen. Below are a few tips on getting your Facebook posts noticed by your fans: Continue reading 5 Ways to Get Your Facebook Posts Noticed

Killer Social Media Strategies for Your Ecommerce Store

Killer social media strategies for ecommerce

It’s an inescapable fact that if you have an online store you need to be killing it on social media. Over 50% of Facebook and Twitter users in the US say they are more likely to buy or recommend from a brand that they already follow on one or both of the big social sites, according to a study by Chadwick Martin Bailey.

And with Facebook accounting for one out of every five pageviews on the Internet (Experian) you will be left out in the cold like a long-haired labrador at a pet allergy sufferer’s convention if you aren’t popping up regularly in your customer’s newsfeeds.

Now I know that within your own circles, you’re the social media king. You once got 64 likes and 30 retweets for that photo of your cat you Instagrammed. I get it.

But creating great results via social media on a consistent basis, and converting kudos to cold hard cash, is another matter entirely.  In this must-read article for every ecommerce store owner, I’m going to share my best social media strategies for doing just that. Continue reading Killer Social Media Strategies for Your Ecommerce Store