How to Create Great Content for Your Ecommerce Site

How to Create Great Content for Your Ecommerce Site

The primary purpose of an Ecommerce business is to sell products, so why would you waste time creating content for your online store?

I’ll tell you. If done well, content could be the key thing which differentiates your store from all the others out there and turns casual visitors into eager buyers.

A big part of your store’s success is dependent on targeted traffic. One way to attract that traffic is PPC (pay per click advertising), but content can be just as effective. More importantly it can keep people coming back to your site even if they’re not ready to buy quite yet.

It’s all About the Experience

Think for a moment about how most people shop in the offline world. People are attracted to stores with the best shopping experience, such as the Apple Store with its open and inviting layout. The first time a customer enters a store they may choose only to browse the products in that store, and make a buying decision later on. Continue reading How to Create Great Content for Your Ecommerce Site

Top 5 Reasons Your Ecommerce Store Will Fail

Closed for Business

So you have an awesome, one-of-a-kind product or service that you just can’t wait to share with the world; a seed, in the form of an online business, has been planted in your mind and you’re ready to get going. Buy a URL and let’s sell some goods, you say––but hold on, something to consider is the vast number of ecommerce stores out there. With budding technology and the internet’s accessibility, almost everyone is capable of opening and running an online store, but only a select few run a successful and profitable one.

Don’t worry though, we’ve got you covered and will discuss in this post the big mistakes most online outlets commit, leading to a failed business. Familiarize yourself with these common errors and put yourself ahead of the curve––while other entrepreneurs come up short, you and your company will be in the know and on the path to success. Here are 5 reasons ecommerce stores fail. Continue reading Top 5 Reasons Your Ecommerce Store Will Fail

5 Shopify Plugins That Every Ecommerce Store Should Start With

Shopify

So you’ve finally taken the plunge and decided to set up your own online store using Shopify. Smart choice!

Shopify is known as one of the best ecommerce solutions thanks to its ease of use and reliability. What’s more, with 50,000 storefronts created in 7 years using the service (TechCrunch), you can be sure that you’re not alone. Sure, that means more competition, but it also means that there are existing options for pretty much any feature you would want to add to your online store.

Plugged In and Ready to Go?

With Shopify’s built-in features and customizable design, you can get started tweaking your store’s theme and adding products for sale right away. There are even built in Search Engine Optimization (SEO) features and the ability to add Google Analytics to your site in order to track user behavior and traffic trends. Continue reading 5 Shopify Plugins That Every Ecommerce Store Should Start With

5 Critical Mistakes That Startup Ecommerce Stores Make

Make sure your ecommerce store stays open for business

There is big money to be made from ecommerce. Global research and advisory firm Forrester Research Inc recently predicted that online retail sales in the US will reach $262 billion in 2013,  a rise of 13% over 2012.

Sadly though, not every ecommerce venture will thrive, or even last out their first year of business. Many will fall by the wayside as their competitors take the spoils, and I know you don’t want that to happen to you!

So what makes the difference between success and failure when it comes to online retail?

In the highly competitive sphere of ecommerce, every small detail counts, especially when it comes to user experience and branding. In this post I’ll share the five critical mistakes I’ve seen new start-ups make when launching their ecommerce store.

Continue reading 5 Critical Mistakes That Startup Ecommerce Stores Make