How to Create Great Content for Your Ecommerce Site

How to Create Great Content for Your Ecommerce Site

The primary purpose of an Ecommerce business is to sell products, so why would you waste time creating content for your online store?

I’ll tell you. If done well, content could be the key thing which differentiates your store from all the others out there and turns casual visitors into eager buyers.

A big part of your store’s success is dependent on targeted traffic. One way to attract that traffic is PPC (pay per click advertising), but content can be just as effective. More importantly it can keep people coming back to your site even if they’re not ready to buy quite yet.

It’s all About the Experience

Think for a moment about how most people shop in the offline world. People are attracted to stores with the best shopping experience, such as the Apple Store with its open and inviting layout. The first time a customer enters a store they may choose only to browse the products in that store, and make a buying decision later on. Continue reading How to Create Great Content for Your Ecommerce Site

8 Tips to Minimize the Abandoned Shopping Cart Phenomenon

8 Tips to Minimize the Abandoned Shopping Cart Phenomenon

There are many excellent business lessons one can take from Michael Taylor’s “Moneyball”.

Moneyball is a terrific book (later made into a movie starring Brad Pitt), about the Oakland Athletics (The A’s) – the cash poor Major League Baseball team that, between 2000 and 2006, revolutionized the game with the way they evaluated players, finding value where other teams did not, and consistently fielding a team that could compete with large market teams, such as the New York Yankees.

For perspective, at the time the story takes place, the Yankees had a budget of well over $220 million to spend on player salaries. The A’s? Around $40 million.

Every year, many of the A’s best players would either leave through free agency, or be traded away because the team knew they could not afford to re-sign the player for the upcoming season. Each season, however, a new crop of players were brought in – seemingly from nowhere – and the team consistently competed at the highest level. Continue reading 8 Tips to Minimize the Abandoned Shopping Cart Phenomenon

5 Critical Mistakes That Startup Ecommerce Stores Make

Make sure your ecommerce store stays open for business

There is big money to be made from ecommerce. Global research and advisory firm Forrester Research Inc recently predicted that online retail sales in the US will reach $262 billion in 2013,  a rise of 13% over 2012.

Sadly though, not every ecommerce venture will thrive, or even last out their first year of business. Many will fall by the wayside as their competitors take the spoils, and I know you don’t want that to happen to you!

So what makes the difference between success and failure when it comes to online retail?

In the highly competitive sphere of ecommerce, every small detail counts, especially when it comes to user experience and branding. In this post I’ll share the five critical mistakes I’ve seen new start-ups make when launching their ecommerce store.

Continue reading 5 Critical Mistakes That Startup Ecommerce Stores Make

3 Steps to Crafting the Ultimate Customer Experience for Your Ecommerce Store

ultimate customer experience

Let’s cut to the chase here. The American Economy has been through quite a bit since 2006.

The “Great Recession.”

The “Jobless Recovery.”

Has the stock market been doing pretty well since 2009? Yes. Could there possibly be a bubble there? You bet. There is no arguing the fact that the world economy and American economy have failed to thrive as of late, yet here is a fact that would make you think otherwise. In 2013, American retailers are projected to gross a staggering $220-Billion! Through negative, stagnant, and frustratingly-slow economic growth, ecommerce has grown like a weed in the economical flowerbed! Let’s see if we can figure out how this came to be, what we might learn from that analysis, and then give you 3 actionable steps you can take today!

Continue reading 3 Steps to Crafting the Ultimate Customer Experience for Your Ecommerce Store