8 Tips to Minimize the Abandoned Shopping Cart Phenomenon

8 Tips to Minimize the Abandoned Shopping Cart Phenomenon

There are many excellent business lessons one can take from Michael Taylor’s “Moneyball”.

Moneyball is a terrific book (later made into a movie starring Brad Pitt), about the Oakland Athletics (The A’s) – the cash poor Major League Baseball team that, between 2000 and 2006, revolutionized the game with the way they evaluated players, finding value where other teams did not, and consistently fielding a team that could compete with large market teams, such as the New York Yankees.

For perspective, at the time the story takes place, the Yankees had a budget of well over $220 million to spend on player salaries. The A’s? Around $40 million.

Every year, many of the A’s best players would either leave through free agency, or be traded away because the team knew they could not afford to re-sign the player for the upcoming season. Each season, however, a new crop of players were brought in – seemingly from nowhere – and the team consistently competed at the highest level. Continue reading 8 Tips to Minimize the Abandoned Shopping Cart Phenomenon