Anyone can create a decent looking online store, populate it with some awesome products and hope for the best. But how do you know what elements of your site are working and what aren’t? Without decent analytics you could be unknowingly making changes to your store front which reduce sales instead of increasing them.
A/B Testing (or split testing) is the best way to make small, incremental changes to your site which improve conversion rates. It’s a method used by ecommerce giants such as Amazon, eBay and Etsy, not to mention Google themselves, and was even used by Obama’s digital team for his campaign website (Wired). Continue reading 5 eCommerce Store Elements You Must A/B Test
I listened to a pretty amazing podcast this past weekend – Episode 071 of the Smart Passive Income Podcast, by one of our absolute favorites in the industry – Mr. Pat Flynn.
His guest for this episode?
A Lifestyle Entrepreneur who has been on the forefront of cool and trendy internet-based businesses since 2005. His prestigious resume includes working directly for Mark Zuckerberg as employee number 30 at Facebook, then becoming employee No. 4 at Mint, and now he finds himself a founder of SumoApps – a brand that is absolutely killing it as the “Groupon for App Retailers”. I speak of none other than Noah Kagan, a true ecommerce and Lifestyle Business Thought Leader (LBTL).
While Noah’s illustrious career has brought great success, and millions of dollars along the way, there have been great mistakes and great losses realized as well. The failures in his career taught him some valuable lessons. Continue reading 3 Common A/B Testing Mistakes Made by Ecommerce Stores