You’ve heard of WordPress; your friends use it to chronicle their trips abroad in a travel blog or maybe you have a personal blog that’s hosted by WordPress. But did you know that a WordPress website could be used to build up your online store as well? In the past couple of years, WordPress has moved from a blogging platform to a top CMS or content management system for ecommerce sites. Not only is it easy and accessible for companies just starting out, but with the right theme, it’s a surefire way to increase visibility and traffic to your store.
Continue reading The 10 Best ECommerce WordPress Themes
Let’s cut to the chase here. The American Economy has been through quite a bit since 2006.
The “Great Recession.”
The “Jobless Recovery.”
Has the stock market been doing pretty well since 2009? Yes. Could there possibly be a bubble there? You bet. There is no arguing the fact that the world economy and American economy have failed to thrive as of late, yet here is a fact that would make you think otherwise. In 2013, American retailers are projected to gross a staggering $220-Billion! Through negative, stagnant, and frustratingly-slow economic growth, ecommerce has grown like a weed in the economical flowerbed! Let’s see if we can figure out how this came to be, what we might learn from that analysis, and then give you 3 actionable steps you can take today!
Continue reading 3 Steps to Crafting the Ultimate Customer Experience for Your Ecommerce Store
When developing any website, be it a simple blog, an interactive fan page for a band you follow, or an online store – one must at some point decide whether to develop the site utilizing a content management system (CMS) or develop a site from scratch using an open source platform.
Your decision will greatly affect the speed at which you launch, the design of your site, and the features available to your site. I’m not an engineer and I don’t plan to build a huge engineering team to manage my online stores, so I always use pre-existing, template based platforms such as Shopify to launch my store quickly and get to profitability fast. Although I stay away from open source platforms, that are many pros to using them as well.
We’ll explore both below, and answer the question, “To Open Source, or Not to Open Source?”
Continue reading To Open Source, or Not to Open Source, That is the Question
There is certainly no shortage of options when it comes to choosing an Ecommerce platform for your new online store. At Ecommerce Rules, our goal is to help you sift through the great number of Ecommerce solutions you might find via search engine, by narrowing the focus to four of the most commonly selected options and providing excellent information which will help you to either select one of these four Ecommerce platforms, or to have the ability to analyze other options in similar fashion and, ultimately, make the right choice.
Here is a breakdown of the most commonly used ecommerce platforms, the pros and cons, and who is best suited to use these platforms.
Continue reading How to Choose an Ecommerce Platform for your New Online Store