Three Ways to Use Surveys to Increase Ecommerce Sales

The survey is a staple in our society and dates all the way back to 1824, when it was first used to gauge the public’s interest for the upcoming presidential election. Since then, surveys have been used to perform research, measure the efficacy of certain people, and gauge levels of customer satisfaction. The last one there in particular is most relevant to ecommerce. Surveys provide key pieces of information that can reveal a lot about the customer experience with your store. As a result, you can incorporate feedback into your store’s operations and improve them, ultimately netting you a better brand and sales figures.

The Art of Survey Creation

The first thing you need to do before sending out customer surveys is choosing a platform that works best for you. There are a lot of options out there, so you have time to research and weigh in on each one. Try to find a survey system that can cater to your strengths and size. For instance, you don’t want to be stuck with a program designed for multi-national enterprises if you’re still in startup mode. You can also take a look at platforms’ design templates to see if their motifs and colors mesh with your brand. Continue reading Three Ways to Use Surveys to Increase Ecommerce Sales

Hashtags for Ecommerce

Using hashtags is a valuable way to get your tweets, Instagram photos, pins, and Facebook timeline posts in front of more people. It’s common nowadays to include a hashtag in a social media post, especially for ecommerce businesses. The concept was first introduced on Twitter in 2007 as a way to track conversations related to a particular topic. You can easily join or create any conversation made around that topic. As an ecommerce business, how can you leverage hashtags to enhance your marketing and sales?

Monitor visibility and gain insight into your audience

As hashtags come in handy in categorizing posts by purpose or topic, you can browse through your relevant hashtags to gain insight into what your target market is talking about. In other words, hashtags help in monitoring the visibility of your company or your products. You can monitor what your audience is posting about, what’s trending, and attitudes toward a specific topic or trend. This provides new and certainly valuable information that wasn’t available previously. With this information you learn from tracking hashtags, you can refine your marketing tactics and better target your customers. Continue reading Hashtags for Ecommerce