What to Know About Facebook Ads and Sponsored Stories

So, you’re just ramping up your ecommerce stores Facebook business page or your page is already well-established – what’s next in your ecommerce social marketing strategy? Facebook offers various options to drive more traffic to your Facebook page, and consequently, to your website. Two options that are common and many small businesses to large corporations use are Facebook ads and sponsored stories. Both are viable and inexpensive options if you are looking to drive traffic to your ecommerce store.

You’ve likely heard that “social ads” are the future of advertising, and they are certainly on the rise. With Facebook ads, you have the opportunity to approach exactly the target group you want. Because Facebook users fill in information about themselves, including their basic demographic information and interests, you can be specific when deciding which audience to buy Facebook ads for. Facebook also incorporates users’ search inquiries into ads. For example, if someone was searching for cabernet wine glasses on Google, related ads will be displayed in that person’s Facebook ads column. Continue reading What to Know About Facebook Ads and Sponsored Stories

5 Ways to Get Your Facebook Posts Noticed

You’ve just posted your ecommerce stores new product line to your Facebook page, but only a small fraction of your fans actually will see it. We all know that Facebook is the most influential social media site, and with its various options for engagement, it’s a great way to interact with your customers, learn about your fan base, and find new leads. However, because there are so many posts a user could want to see in their newsfeeds—posts from friends, businesses they’re fans of, etc—most people don’t have enough time to see all the posts. Additionally, 90% of the people who click on your Facebook Page often don’t come back to your Page. They are more likely to read your content in their own Facebook newsfeed. That is, IF you know how to make sure it shows up there.

As you may know, Facebook implemented a new algorithm that “listens” to user feedback, which essentially allows people to decide who and what to connect with. For example, when a user likes something, that tells Facebook newsfeed that they want to see more of that kind of content; when they hide something, that tells Facebook newsfeed to display less of that content in the future. With over 30 billion pieces of content shared on Facebook each month—it’s imperative for ecommerce stores that use social medial to make sure your content gets seen. Below are a few tips on getting your Facebook posts noticed by your fans: Continue reading 5 Ways to Get Your Facebook Posts Noticed

7 Creative Ways Ecommerce Stores Are Using Instagram

There are now more than 150 million users on Instagram, and it’s growing faster than ever. Instagram is a creative visual platform where people can capture, customize, and share photos and videos. The photos can be also posted on Twitter and Facebook, making it easy to integrate all your social media channels. Before we dive into how ecommerce businesses are leveraging Instagram, acquaint yourself with the basics of Instagram if you are just getting started in the platform.

Instagram allows businesses to share moments that capture the essence of their brands. Brands are constantly trying to find innovative ways to engage with customers on Instagram, and the platform makes it easy to do so. With the use of hashtags, you can track campaigns, host photo contests, market your brand with trends (i.e. #ThrowbackThursday, #WineWednesday), and inspire action.

When it comes to ecommerce businesses, Instagram is arguably the most complementary social media platform to have. People want to have a personal experience with the brands they’re engaging with, and Instagram allows your brand to do this in real time while giving customers a unique experience. There are various ways to use Instagram for ecommerce business, such as showing off a collection of products you offer, giving customers a glimpse into your company and employees, showing customers what goes on behind the scenes (i.e. photo shoots, etc), and more. Here are seven creative ways ecommerce businesses are using Instagram to engage their fans. Continue reading 7 Creative Ways Ecommerce Stores Are Using Instagram

Gamification and Ecommerce

Gamification

Whether you’re into video games or not, you cannot ignore the behemoth known as the video games industry. In last year alone, the gaming industry saw over $63 billion dollars in revenue, and trends suggest that there is nowhere to go but up for the future. Many non-gaming companies have already noticed the power of gaming and are using gaming experiences to build their brands. Hence, the term gamification was born. You don’t have to be a true video gamer to participate in gamification. There’s a good chance that you have played in a game constructed by one of the many brands you interact with.

To step back a bit, let’s define gamification. Gamification takes typical video game mechanics and applies them to user engagement. Theoretically, this strategy works because it plays towards human beings’ competitive drives and desire for rewards. Do you check in to restaurants and buildings on Foursquare to receive badges you can display across your social media channels? Do you rack up points at the local coffee shop in order to get a free latte? Do you submit posts to online forums for badges that come with hitting certain posting milestones? If you said yes to any of these things, gamification has touched your life. In a recent Gartner study, the firm projects that 40 percent of Global 1000 organizations will use gamification some way in their business operations by 2015. Gamification is here to stay, and here are some approaches to using gamification for your ecommerce store. Continue reading Gamification and Ecommerce

5 Common Mistakes Ecommerce Businesses Make with Social Media

Social Media

Ecommerce businesses have much to gain by integrating social media channels into their general web presence. We all know that Facebook and Twitter serve as general hangouts, but they also help build your brand, strengthen your community, and generate quality leads to your website. While social media is a great way to keep a constant conversation with your customers, it’s also a convenient venue for customers to rant about poor experiences. How your business responds to complaints on social media should be taken seriously. One wrong move can cost you. Below are five social media blunders that are commonly made by businesses and how to overcome them:

1) Making the conversation a one-way street

Facebook and Twitter are great channels to create dialogues between your brand and target consumers. However, you need to make sure that the conversation is a two-way street. In other words, you need listen to every bit of what your customers are saying. You need to speak to your customers’ concerns (and quickly!) and not just talk at them. This means closely monitoring your direct messages, comments, mentions, and wall posts. By doing that, you will gain a better understanding of what types of content will appeal to your customers and show them that you truly care. Continue reading 5 Common Mistakes Ecommerce Businesses Make with Social Media