5 Plugins That Every Magento Ecommerce Store Should Start With

Magento Plugins

So you have done your research and chosen to build your store in the ecommerce platform Magento, but now you’re left asking, “What next?” Surely there are simple tweaks you can do to your online store that will not only make the shopping experience more enjoyable for your consumers, but encourage them to buy more.

Well, there are––whether it’s a more intuitive shopping cart, cross-selling similar products, a newsletter informing consumers about new or promotional sales, a loyalty system, or mobile tracking capability, here are 5 basic plugins that every Magento store should start with. Continue reading 5 Plugins That Every Magento Ecommerce Store Should Start With

5 Reasons People Love Shopify

Why People Love Shopify

Shopify is a simple shopping cart solution for your ecommerce business: with Shopify, you face no concerns over hosting your shopping cart, maintaining servers, or presenting your brand and your inventory to potential customers. Moreover, Shopify has auxiliary apps available to you to assist in the entire ecommerce process from inventory management to shipping to customer contact management. In this post, we will explore five reasons why people love Shopify, and what you need to know about its advantages.

1. Shopify Is Easy to Use

The number one reason Shopify is great: Shopify takes care of the coding and web-hosting issues you face on your ecommerce site. This means you do not need technical expertise to launch an online store with Shopify–you just need inventory. Shopify exemplifies KISS–Keep It Simple Stupid–allowing entrepreneurs to focus on their business, and not on the technical nuts and bolts of website and shopping cart management. Continue reading 5 Reasons People Love Shopify

5 Critical Mistakes That Startup Ecommerce Stores Make

Make sure your ecommerce store stays open for business

There is big money to be made from ecommerce. Global research and advisory firm Forrester Research Inc recently predicted that online retail sales in the US will reach $262 billion in 2013,  a rise of 13% over 2012.

Sadly though, not every ecommerce venture will thrive, or even last out their first year of business. Many will fall by the wayside as their competitors take the spoils, and I know you don’t want that to happen to you!

So what makes the difference between success and failure when it comes to online retail?

In the highly competitive sphere of ecommerce, every small detail counts, especially when it comes to user experience and branding. In this post I’ll share the five critical mistakes I’ve seen new start-ups make when launching their ecommerce store.

Continue reading 5 Critical Mistakes That Startup Ecommerce Stores Make

Selecting The Best Products To Sell On Your Ecommerce Store

Ecommerce

Unless you are Overstock, Rakuten (formerly Buy.com), eBay, Amazon, or even Walmart, the odds are low that you are going to be able to effectively stock, sell and ship nearly every consumer product known to mankind. The fact is that most ecommerce stores aren’t equipped to handle the traffic or the shear number of products (or SKU’s). Additionally, the disparity between the cash-on-hand is likely not even close to these leaders of the ecommerce world.

For example, consider the following scenario: If Amazon is going to sell 100,000 SKU’s, and an average of 100’s of each SKU world-wide each day, compared to the number of transactions at your store each day – who is going to pay more for the transactions or shipping? Aside from the difficulty in determining what to sell, minute details such as transactional and shipping costs, become the bane of existence for startup ecommerce stores and cumulatively can be the difference between success and failure. Continue reading Selecting The Best Products To Sell On Your Ecommerce Store