How to Make Your Ecommerce Store More Mobile-Friendly

How to Make Your Ecommerce Store More Mobile-Friendly

So you’ve decided to start an Ecommerce business, but have you thought about all the devices people use to access the internet these days? I really hope you’re already thinking about mobile, but just in case you weren’t, here’s a few reasons why you should make your store more mobile-friendly, and a look at some of the alternatives ways you can do it.

Get with the movement

You probably spend most of your time working on or looking at your storefront via your desktop or laptop computer, but if you think your customers are only seeing your site from that vantage point, you’re kidding yourself. Continue reading How to Make Your Ecommerce Store More Mobile-Friendly

Quick SEO Tips Every Ecommerce Should Be Employing

SEO Tips for Ecommerce

For the uninitiated or tech novices, search engine optimization, or SEO as it’s widely known, can be thought of as the delicious candy house that tempted Hansel and Gretel in the popular German fairy tale that parents recount to children before bed.

Just as the sugary sweet abode drew the children to the witch’s home, SEO draws search engines and, as a result, consumers into your online store. Each brightly colored gum drop that adorns the witch’s rooftop is the equivalent to sweet SEO execution that entices search engines and lends itself to higher ranking within search results. The higher you ecommerce link appears on the search results page, the more likely people will click on it and enter. Continue reading Quick SEO Tips Every Ecommerce Should Be Employing

3 Strategies To Get People Pinning Your Products

3 Strategies to get People Pinning Your Products

When Pinterest first launched, everyone was confused. Was this new platform going to be more of a personal social media venture or an online outlet for retailers and businesses? As the image-driven platform began to pick up steam and popularity over the last three years, it’s become clear that Pinterest can be used as both––though how and whether companies are utilizing Pinterest to its fullest ability and using it well, is a whole other question.

What is not in question, however, is Pinterest’s value to ecommerce businesses. Nothing is as shareable as photos and images, and shareability is the driving success factor in social media, marketing, and getting your products out there to as many people as possible. Thus, pinning your product photos via Pinterest and encouraging others to repin them will increase your store’s conversions. Afterall, Pinterest essentially functions as a visual shopping or wish list for online buyers. Continue reading 3 Strategies To Get People Pinning Your Products

3 Common A/B Testing Mistakes Made by Ecommerce Stores

3 Common A/B Testing Mistakes Made by Ecommerce Stores

I listened to a pretty amazing podcast this past weekend – Episode 071 of the Smart Passive Income Podcast, by one of our absolute favorites in the industry – Mr. Pat Flynn.

His guest for this episode?

A Lifestyle Entrepreneur who has been on the forefront of cool and trendy internet-based businesses since 2005. His prestigious resume includes working directly for Mark Zuckerberg as employee number 30 at Facebook, then becoming employee No. 4 at Mint, and now he finds himself a founder of SumoApps – a brand that is absolutely killing it as the “Groupon for App Retailers”. I speak of none other than Noah Kagan, a true ecommerce and Lifestyle Business Thought Leader (LBTL).

While Noah’s illustrious career has brought great success, and millions of dollars along the way, there have been great mistakes and great losses realized as well. The failures in his career taught him some valuable lessons. Continue reading 3 Common A/B Testing Mistakes Made by Ecommerce Stores

How to Create Great Content for Your Ecommerce Site

How to Create Great Content for Your Ecommerce Site

The primary purpose of an Ecommerce business is to sell products, so why would you waste time creating content for your online store?

I’ll tell you. If done well, content could be the key thing which differentiates your store from all the others out there and turns casual visitors into eager buyers.

A big part of your store’s success is dependent on targeted traffic. One way to attract that traffic is PPC (pay per click advertising), but content can be just as effective. More importantly it can keep people coming back to your site even if they’re not ready to buy quite yet.

It’s all About the Experience

Think for a moment about how most people shop in the offline world. People are attracted to stores with the best shopping experience, such as the Apple Store with its open and inviting layout. The first time a customer enters a store they may choose only to browse the products in that store, and make a buying decision later on. Continue reading How to Create Great Content for Your Ecommerce Site