50 Ecommerce Experts You Must Follow in 2018 & Their Best Advice Yet

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This started as a smaller round-up, but there were so many insightful and talented people to feature that it ended up this way. From ecommerce to digital marketing, from conversion to the latest SEO hacks, these people know their stuff. Bookmark their blogs and some of their most popular articles listed, followย them on Twitter (you can find us here), learn from the best.

Brian Dean from Backlinko, @backlinko

Brian DeanBrian is all SEO and his blogย is a greatย source of successful techniquesย whichย could be applied to any business. A must read is The Advanced Guide to Link Building, a 224 pages guide which shows you step-by-step how to get more visitors. Hence, more customers.

Jay Baer from Convince and Convert, @jaybaer

Jay BaerThis guy is the bomb! He's President of Convince & Convert, a New York Times best author for his Youtility: Why Smart Marketing Is about Help Not Hypeย book andย his digital media skills served more than 700 companies.

Ryan BeMiller from Shopping Signals, @shopsignals

Ryan BeMillerWith 14 years of experience to back him up, Ryan decided toย focus his inbound marketing knowledge on the ecommerce sector. He comes with some pretty wicked tips, so make sure you add him to your RSS reader.

Glori Blatt from Salsify, @gloriousbe

Glory BlattCurrentlyย Marketing Communications Manager for Salsify, Glori is quickly becoming a prominent voice. She uses her experience as a former buyer for an ecommerce site to provide more genuine content and to giveย an insightful view for anyone wanting to launch an online store.

Austin Brawner & Chad Vanags from Ecommerce Influence, @a_brawn & @chadvanags

Austin Brawner Chad VanagsThese two put together some incredible actionable resources. Austin is the founder of Ecommerce Influence and an expert in developing effective marketing systems.ย Chad is the guy who helps bring in the sales and his Avinash Kaushik certification helps their customers to quickly break downย their analyticsย data and sketch up a winning strategy.

Chris Brogran from Chris Brogan, @chrisbrogan

Chris BrogranWhere to start? Chris is the CEO of Owner Media Group,ย published eight books and is a renown speaker with more than 1000 speeches under his belt. He encourages people to do what they love, regardless what others are saying. In his own words: โ€œDon't settle: Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.โ€

Linda Bustos from Get Elastic, @getelastic

Linda BustosLinda is the girl with the plan, being it SEO or social media, she has it covered. As theย Director of Ecommerce Research for Elastic Path Software she juggles with social media for a living. Her blog is constantly updated with useful articles and guides whichย break down the ecommerce industry step-by-step.

Kunle Campbell from 2x Media, @kunletcampbell

Kunle CampbellWith more than 10 years ofย digital marketing experience, Kunleย offers his advice to mid-tier e-tailers whoย want to increase their sales and get more exposure.

Ian Cleary from Razor Social, @razorsocial

Ian ClearyAs the CEO of Razor Social, Ian was an easy pick.ย With a history of more than 15 years in the software niche before jumping the social wagon, Ian is a renown speaker and managed to transform Razor Social in a hugely popular social media resource.

Graham Charlton from Econsultancy, @gcharlton

Graham CharltonGraham is Editor in Chief for Econsultancy blog and has more than 7 years of experience in dealing with UX, SEO and email marketing, to name just a few. He does a great job curating all the content that goes on the website and has created some very popular and extremely useful articles.

Annie Cushing from Annielytics, @anniecushing

Annie CushingAnnie is the go-to girl for anything data. Right now she's VP of Marketing for YourTango.ย She spends the rest of her time publishing comprehensive articles on the blog.ย In her own words,ย “I make data sexy โ€” and teach other marketers how to do the same.”

Roger Dooley from Neuromarketing, @rogerdooley

Roger DooleyA man who doesn't need any introduction, Rogerย makes the connection between the brain and sales. He's a frequent contributor for Forbes, advisor for MediaBrix and ย founder of Dooley Direct.ย His speeches have helped brands discover the underlying connection between the human brain and current marketing strategies.

John Chow from JohnChow.com, @johnchow

Roger DooleyJohn doesn't need any introduction either, he's a legendary blogger, speaker and entrepreneurย whoย rocketed onto the blogging scene when he took his blog from making zero to over $40,000 per month in just 2 years. John is one of the pioneers of the Dot Comย lifestyle, and on his blog you'll find tons of useful information on how to join the club!

Nate Elliott from Forrester, @nate_elliott

Nate ElliotNate helps companies develop the right strategy for their markets with focus on their social media approach. He'sย VP and Principal Analyst for Forrester with experience dating back to 1995, so he knows a thing or two.

Rand Fishkin from Moz, @randfish

Rand FishkinYes, the creative mind behind MOZ had to be on this list. His Whiteboard Fridays are full of up-to-date SEO knowledge and they're perfectly structured, making them easier to understand and apply. This 100 SEO Tips and Tweetable Quotes from Rand Fishkinnย published by WeBeDigitalย is a nice round-up with some of his best SEO advices, each one linking to the exact article.

Pat Flynnย from The Smart Passive Income Blog, @patflynn

Pat FlynnPat Flynn isย a passive income genius. He went from being fired to building a multi-million empire. His blog is a real gem, packed with useful articles ranging from SEO to guides on how to set up a Facebook landing page.ย While most online entrepreneurs shy away from sharing their profits, Pat has a detailed monthly post where he shares his earnings. ย Plus, the guy is a huge motivator, just another reason to check out his blog.

Kim Garst from Kim Garst, @kimgarst

Kim GarstWe have Kim, founder and CEO of Boom Social, a company that helps entrepreneurs to primp their social media approach and get the sales they want. She's also a frequent contributor for Huffington Post and a renown author with three hugely popular books published so far.

Jeff Goins from Goins, Writer, @jeffgoins

Jeff GoinsBrian Clark, CEO of Copyblogger Media, said this about Jeff: “Great copy connects at an emotional level, and Jeff writes from the heart.” He's anย excellent writer who also has SEO in his mind. The perfect match for any ecommerce aficionado.

Kristi Hines from Kikolani, @kikolani

Kristi HeinesKristi's work can also be read on Social Media Examiner, CrazyEggย and Search Engine Watch. She unveils creative and productive marketing and SEO strategies that actually work, so make time to check herย blog and her Twitter page.

Zach Heller from Zach Heller Marketing, @zheller

Zack HellerA branding and marketing expert, Zach is also Director of Marketing for Distance Education. His articles pack a punch and are targeted towards small and medium businesses. If you want to revamp your email marketing strategies, check out his The Fundamentals of Email Marketing: 7 Things You Need to Know to Achieve book.

John Jantsch from Duct Tape Marketing, @ducttape

John JantschJon is truly a Jack of all trades. He's a speaker, author and marketing guru. Microsoft, HP and Ebay being just some of the companies lending an ear to hisย speeches. Check out the free ebooks section on his blog for more marketing goodies.

Tara Johnson from CPC Strategy, @cpc_tara

Tara JohnsonTara is a true professional and right now she's Lead Reporter for CPC Strategy. Her articles are thoroughly researched and, in general,ย cover topics like data, social media and ecommerce.

Atalay Kele?temur from Shopio, @sakelestemur

This guy is in charge of updating the Shopio blog with the latest ecommerce news and provides key articles on topics like how to sell toys or PCs online.

Larry Kim from MobileMonkey, @larrykim

Larry KimLarry founded Wordstream in 2007 and now is CEO for MobileMonkey, plus columnist for a lot of publications, including Inc, Search Engine Land, Search Engine Journalย and Marketing Land. He received a ton of awards for his skills and he shows no signs of stopping.

Kevan Lee from Buffer, @kevanlee

Kevan LeeA very familir face, Kevan is the content wizard behind the Buffer blog. You will spend hours browsing through his archive and opening articles for further read. He's that good!ย Not only is he a brilliant social media guy, but he isย also a very kind man. “Live simply, give generously.”

Jon Loomer from Jon Loomer, @jonloomer

Jon LoomerIf you want to update your Facebook strategy, then Jon is the guy to go to, regardless if you want to increase your conversions or just to launch your brand out there. His podcasts are a must for anyone, regardless if they're starting out or their business is already several years old.

Neil Patel from Quick Sprout, @neilpatel

Neil PatelThe man with the plan, Neil isย co-founder of Crazy Egg, Hello Bar and KISSmetrics. He invests a ton of time and effort into his posts and actually makes time to answer to each and every one of the comments he gets, so if you have a question for him, just ask.ย If you want to know how to build a brand that will stand the test of time, make sure you check his The Complete Guide to Building Your Personal Brandย which he co-authored with Aaron Agius.

Amy Porterfield from Amy Porterfield, @amyporterfield

Amy PorterfieldLet me start by saying that you absolutely have to check her podcasts.ย They're pure gold! Amy is a social media expert and her advice has helped thousands to get more subscribers and to increase their brand awareness.

Mike Fishbeinย from mfishbein.com, @mfishbein

mikeMike is an inbound marketer and bestselling author. I really enjoy his articlesย about content marketing and personal development, two topics that rarely get covered as good on the same blog.

Rebekah Radice from Rebekah Radice, @rebekahradice

Rebekah RadiceRebekah really knows what she's all about and you get this from the title of her ebook: How to Use Social Media to Virtually Crush the Competition. Download it yourself, it's free. A social media strategist, digital marketing specialist and keynote speaker, she makes ecommerce and sales seem easy.

Armando Roggio from Practical Ecommerce, @ecommerceboy

Armando RoggioBesides his long ongoing contribution to Practical Ecommerce,ย Armando is alsoย Director of Marketing and Ecommerce for D&B Supply.ย Backed up by more than 17 years in the field, Armando's articles follow the latest social media updates and provide helpful guides and tips to get more customers and increase sales.

Francisco Rosales from Social Mouths, @socialmouths

Francisco RosalesThis is the only thing you should know about his blog: “The goal is to provide massive value on a weekly basis with a 0% bullshit attitude.” Francisco's online courses and One-on-One coaching sessions help entrepreneurs find the strategy that works best for them without spending thousands onย advice they already know.

David Rosenfeld from Infinite Conversions, @icdotcom

David rosenfeldDavid is Director at Infinite Conversions,ย a digital agency which focuses onย improving sales and revenues byย conversion rate optimization. Being featured in Forbes and other business publications, their blog is a nice source for ecommerce tips and tricks.

  • 46 Ways To Convert Your Web Visitors With Effective Landing Pages
  • 16 Quick Win Conversion Rate Tips to Increase Sales

Jeff Sauer from Jeffalytics, @jeffalytics

Jeff Sauer“I created my first web site in 8th grade and haven't looked back ever since.” This is the kind of mindset that makes Jeff a Google Analytics guru and a brilliant entrepreneur. Hisย company, Three Deep Marketing, was in theย Inc 5000 list for three consecutive years (2010, 2011 and 2012). Do you have data, but not a clue what to do with it? Check out his website for a lot of resources on the subject.

Tanya Yablonskaya from ScienceSoft

Tanya works side by side with ecommerce developers to see what business challenges retailers come with and what solutions they get. She imparts this experience-based knowledge as a regular author behind Ecommerce blog of ScienceSoft and a frequent contributor to ecommerce portals.

Courtney Seiter from Buffer, @courtneyseiter

Courtney SeiterAnother rightfully feature for the Buffer blog. Courtney is Head of Content Marketing there and, just like Kevan, she crafts only high quality articles. Some of her past articles can be found on Marketing Landย and The Next Web,ย so there's a lot of great stuff to get going.

Marcus Sheridan from The Sales Lion, @thesaleslion

Marcus SheridanThere are a lot of inbound and content marketing people out there, but Marcus stands out in the crowd. His way of writing gets you pumped up, so make some time for his Mad Marketing podcastsย whereย you'll find a lot of useful techniques.

Bill Slawski from SEO by the Sea, @bill_slawski

Bill SlawskiDirector of Marketing for Go Fish Digital and blogger at SEO by the Sea, Bill will keep you updated onย the latest SEO news and hacks. If you have questions relevant to the articles he posts, you can go ahead and interact with him in the comments section, as he always replies with an in-depth answer.

Mari Smith from Mari Smith, @marismith

Mari SmithMari is a talented social media strategist,ย author of The New Relationship Marketing, co-author of Facebook Marketing: An Hour A Day and renowned speaker. Despite her globetrotting lifestyle, she constantly updates her blog with lengthy social media strategy guides, so go and check out her blog.

Dustin W. Stout from Dustn.tv, @dustntv

Dustin W. StoutCo-founder, Lead Product Designer / Marketing Director for Warfare Plugins andย Chief Marketing Officer for Weal Media are just someย of Dustin'sย positions. Dustin is very creative and focuses on delivering high-end, free resources for up and coming entrepreneurs.

Hannah Stacey from Ometria, @hanstacey

Hannah Stacey 2Hannah is Content Marketing Manager at Ometria and she's great at it. Well-researched pieces that focus on everything ecommerce, from art abandonment to newsletters and UX. She also posts frequent roundups about stores successfully using various strategies .

Danny Sullivan from Marketing Land, @dannysullivan

Danny SullivanAs most of you might know by now, Danny is Founding Editor of Marketing Land and Search Engine Land, so he knows a thing or two about SEO. He's also COO and partner at Third Door Media, the company that shields these two websites and several others. Follow Danny for the latest SEO news and updates, plus a bunch of expert advice.

Ramsay Taplin from Blog Tyrant, @blogtyrant

Ramsey TaplinHe sold ย a$20,000 fitness blog he built from scratchย  – this happened when he was in college. So it'sย worth spending some time browsing around ย his blog.ย His approach is very different and, at least until now, proved to be very effective. For instance, while almost all blogs have an About Us page, he has an About Me and You page.

Jamie Turner from 60 Second Communicationsย & 60 Second Marketer, @askjamieturner

DSC01370Jamie's 60 Second Communications marketing agency worked with big names likeย AT&T, Cartoon Network, CNN, Motorola and The Coca-Cola Company, so he's no newbie. Read his books (he wrote quiteย a few), check his blog, watch his interviews. This man is a marketing legend.

Tracey Wallace from Bigcommerce, @tracewall

Tracey WallaceTracey is a very talented and dedicated writer and editor with a huge potential. Since November 2014, she's been Managing Editor for BigCommerce and sheย revamped the blog with frequent and insightful commerce related posts. She is also the founder of Doris Sleep.

Chad White from Email Marketing Rules, @chadswhite

Chad WhiteIf you want to change your newsletter approach, but you don't know what's right for you, then his blogย should help. Hisย free advice is featured in paid books or websites. He'sย Lead Research Analyst for Sales Force and author at MediaPost.ย ย Yep, hisย hands are full.

Matthew Woodward from Matthew Woodward UK, @matthwoodwarduk

Matthew WoodwardOn Matthew's award winning blog you will find proven and easy to apply SEO methods. His 14,000+ words How I Built A Top 100 Blog In 12 Months & How You Can Do It Too! shows you step-by-step howย to create a popular blog for your store.

Comments 21 Responses

  1. Mae King says:

    Good article

    1. Bogdan Rancea says:

      Thanks Mae!

  2. Boss of this gym says:

    yo nice article fella

    1. Bogdan Rancea says:

      Thanks!

  3. Vivek says:

    No Ezra Firestone in the list

    1. Bogdan Rancea says:

      Thanks for your suggestion, I’ve just added Ezra to the list. Cheers!

      โ€“
      Bogdan โ€“ Editor at ecommerce-platforms.com

  4. Michael Crichton says:

    This was a great and interesting post for Ecommerce Experts. I have really enjoyed all of this very cool information. Thanks for sharing.

  5. Esatech System says:

    The importance of ecommerce web development is growing manifold in recent times. Ecommerce or online stores not only provide a prolific platform for selling your products but also helps create a distinct identity for your business. However, developing an ecommerce site is an easy task thanks to Catalin Zorzini and his blog post that provides a good reference for small businesses looking to develop online shopping stores.

  6. Kevin says:

    I think it would have been cool to feature executives who actually run ecommerce companies instead of people who for the most part have made careers based on teaching…. shopify was great but then you went to online marketers. Don’t get me wrong some marketers like
    Andrew have actually built online businesses. This is just my two cents but I listen to people that practice what they preach.

  7. Isabella says:

    Hi Catalin,
    Fantastic list of people you mentioned here.Great work.

  8. Richard Lazazzera says:

    Thank you for including me Catalin!

    1. Catalin Zorzini says:

      My pleasure Richard!

  9. Mari Smith says:

    Fabulous roundup of talented peeps – thanks a mil for the inclusion, Catalin – you rock!! Sharing with my peeps now.

    1. Catalin Zorzini says:

      Mari, thanks for being such an inspiration!!

  10. grahamcharlton says:

    Thanks for the mention, very flattered. I’d recommend @danbarker, @JamesGurd and @optimiseordie to name but three. They’re some of the ecommerce experts I follow.

    1. Catalin Zorzini says:

      Thanks Graham, will add these guys by the end of the day. Feel free to recommend more if you get the chance

  11. Hannah Stacey says:

    Thanks so much for the mention! Very flattered to be included!

    1. Catalin Zorzini says:

      Thanks Hannah, keep rocking!

  12. Dustin W. Stout says:

    Hey, thanks for the mention Catalin! Honored to be listed amongst friends a people I look up to! Cheers!

    1. Catalin Zorzini says:

      Cheers Dustin!

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