I had the opportunity to sit down with Anthony Saladino from Kitchen Cabinet Kings and speak to him about his million dollar drop-shipping business. In this interview, Anthony talks about why he chose the kitchen cabinets vertical, how he built his site, how he found his drop-shipping partners, and how he drives traffic to his website.
I love this interview because Anthony went from a 9-5 job to now running his own business. The best part is that because he has chosen to drop-ship, he keeps his costs and overhead very low, doesn’t need to hold inventory, and stays true to the lean-startup philosophy.
Anthony didn’t necessarily do anything special, he didn’t jump into a market opportunity at just the right time, and he’s not a genius engineer; instead, Anthony succeeded because of his hard work ethic, perseverance, and discipline to stick to what he knows and what he’s good at — something that you and I can really relate to.
Continue reading Drop-Shipping Interview: Anthony Saladino from Kitchen Cabinet Kings
It’s an inescapable fact that if you have an online store you need to be killing it on social media. Over 50% of Facebook and Twitter users in the US say they are more likely to buy or recommend from a brand that they already follow on one or both of the big social sites, according to a study by Chadwick Martin Bailey.
And with Facebook accounting for one out of every five pageviews on the Internet (Experian) you will be left out in the cold like a long-haired labrador at a pet allergy sufferer’s convention if you aren’t popping up regularly in your customer’s newsfeeds.
Now I know that within your own circles, you’re the social media king. You once got 64 likes and 30 retweets for that photo of your cat you Instagrammed. I get it.
But creating great results via social media on a consistent basis, and converting kudos to cold hard cash, is another matter entirely. In this must-read article for every ecommerce store owner, I’m going to share my best social media strategies for doing just that. Continue reading Killer Social Media Strategies for Your Ecommerce Store
You’ve heard of WordPress; your friends use it to chronicle their trips abroad in a travel blog or maybe you have a personal blog that’s hosted by WordPress. But did you know that a WordPress website could be used to build up your online store as well? In the past couple of years, WordPress has moved from a blogging platform to a top CMS or content management system for ecommerce sites. Not only is it easy and accessible for companies just starting out, but with the right theme, it’s a surefire way to increase visibility and traffic to your store.
Continue reading The 10 Best ECommerce WordPress Themes
Let’s cut to the chase here. The American Economy has been through quite a bit since 2006.
The “Great Recession.”
The “Jobless Recovery.”
Has the stock market been doing pretty well since 2009? Yes. Could there possibly be a bubble there? You bet. There is no arguing the fact that the world economy and American economy have failed to thrive as of late, yet here is a fact that would make you think otherwise. In 2013, American retailers are projected to gross a staggering $220-Billion! Through negative, stagnant, and frustratingly-slow economic growth, ecommerce has grown like a weed in the economical flowerbed! Let’s see if we can figure out how this came to be, what we might learn from that analysis, and then give you 3 actionable steps you can take today!
Continue reading 3 Steps to Crafting the Ultimate Customer Experience for Your Ecommerce Store
When developing any website, be it a simple blog, an interactive fan page for a band you follow, or an online store – one must at some point decide whether to develop the site utilizing a content management system (CMS) or develop a site from scratch using an open source platform.
Your decision will greatly affect the speed at which you launch, the design of your site, and the features available to your site. I’m not an engineer and I don’t plan to build a huge engineering team to manage my online stores, so I always use pre-existing, template based platforms such as Shopify to launch my store quickly and get to profitability fast. Although I stay away from open source platforms, that are many pros to using them as well.
We’ll explore both below, and answer the question, “To Open Source, or Not to Open Source?”
Continue reading To Open Source, or Not to Open Source, That is the Question