You’ve just posted your ecommerce stores new product line to your Facebook page, but only a small fraction of your fans actually will see it. We all know that Facebook is the most influential social media site, and with its various options for engagement, it’s a great way to interact with your customers, learn about your fan base, and find new leads. However, because there are so many posts a user could want to see in their newsfeeds—posts from friends, businesses they’re fans of, etc—most people don’t have enough time to see all the posts. Additionally, 90% of the people who click on your Facebook Page often don’t come back to your Page. They are more likely to read your content in their own Facebook newsfeed. That is, IF you know how to make sure it shows up there.
As you may know, Facebook implemented a new algorithm that “listens” to user feedback, which essentially allows people to decide who and what to connect with. For example, when a user likes something, that tells Facebook newsfeed that they want to see more of that kind of content; when they hide something, that tells Facebook newsfeed to display less of that content in the future. With over 30 billion pieces of content shared on Facebook each month—it’s imperative for ecommerce stores that use social medial to make sure your content gets seen. Below are a few tips on getting your Facebook posts noticed by your fans:
1) Post with an image. A recent study found that when photos are posted on Pages, they receive 53% more likes than the average post. Facebook also recently changed its newsfeed to make images more prominent, so post a photo to catch your fans’ attention.
2) Tell your fans to “get notifications.” Facebook previously alerted users whenever a business Page they liked posted new content, but now it’s turned off by default. Have your fans turn it on by going to your Page, hovering over the ‘Liked’ box, and clicking “get notifications.”
3) Write short updates. Long-winded stories and posts are going to get ignored by your fans. In fact, posts with less than 250 characters get 60% more engagement on Facebook. Be short and sweet. Ask open-ended questions to draw users in. But, always make sure it’s relevant to what you want the user to ultimately do (click on an image, watch a video, click on a link, etc.).
4) Timing. Timing is everything when posting content on Facebook. Studies have found that the best time to post is 10:00am-4:00pm EST. You may also post outside of business hours, such as in the evenings and early mornings before work, which is typically when people are checking their social media channels. Thursday and Friday were also found to get best engagement rates.
5) Embrace variety. Take a break from just posting photos on your Facebook Page. Facebook offers a variety of different post types including videos, polls, albums, offers, and milestone events. Vary these to help foster a new interest and engagement in your posts.
Keep in mind that if some users don’t scroll down far enough in their newsfeeds to see your most recent post, don’t fret! Facebook allows older content to reappear at the top of a user’s newsfeed later on. Bottom line is: just keep doing what works for you and your fans and ditch what doesn’t.