The survey is a staple in our society and dates all the way back to 1824, when it was first used to gauge the public’s interest for the upcoming presidential election. Since then, surveys have been used to perform research, measure the efficacy of certain people, and gauge levels of customer satisfaction. The last one there in particular is most relevant to ecommerce. Surveys provide key pieces of information that can reveal a lot about the customer experience with your store. As a result, you can incorporate feedback into your store’s operations and improve them, ultimately netting you a better brand and sales figures.
The Art of Survey Creation
The first thing you need to do before sending out customer surveys is choosing a platform that works best for you. There are a lot of options out there, so you have time to research and weigh in on each one. Try to find a survey system that can cater to your strengths and size. For instance, you don’t want to be stuck with a program designed for multi-national enterprises if you’re still in startup mode. You can also take a look at platforms’ design templates to see if their motifs and colors mesh with your brand. [click to continue…]
We all know that men are from Mars and women are from Venus. Well, not literally, but males and females are very different types of people. Each gender has a different way of processing information, dealing with problems, and spending free time. You can even take this dichotomy and apply it to ecommerce since it turns out that men and women have different online shopping habits, as well. This factor is especially important if you run a store that sells products geared towards a specific gender. You can shape your store design and marketing strategy around gender habits and, in turn, see a larger response from your targeted audience. Here is how men and women are different when it comes to online shopping. [click to continue…]
If you have done research on marketing for ecommerce, chances are that you have run into the term retargeting. Say that a person went to your website, browsed some products, and failed to make a complete checkout. If you don’t make any further efforts to win the customer back, that lead is probably gone for good. Retargeting exists to give you a chance to get that lead back and successfully convert him or her. In a study conducted earlier this year, Criteo found that using retargeted ads for your site can raise your conversion rate by nearly 70 percent. This marketing technique is also great at further exposing your product lines. Retargeting is pretty powerful stuff that can help your bottom line in the long run. Here’s how retargeting can boost your ecommerce presence.
How Retargeting Works
Most standard retargeting systems work using Internet cookies, which are little pieces of data that store your online browsing habits, passwords, and other miscellaneous details. If you head to a site that employs retargeting, the retargeting program will put a cookie into your web browser folder and track what you do. So going back to the abandoned cart example, if you put some items into a cart and don’t make a proper checkout, the cookie will take note. [click to continue…]
This past week, Fab.com made news once again after its co-founder Bradford Shellhammer stepped down. The departure is a bookend to the ecommerce store’s pivot away from flash sales and into the territory of standard online retail, a la Amazon. In its flash sale heyday, the company raised over $150 million in funding and was valued at around $1 billion dollars. Since the beginning of the year, Fab.com has been going through some rapid downscaling in an effort to be profitable. Flash sales used to be the next big thing in ecommerce, but somewhere along the line, the business model’s wheels started to fall off. Surprisingly enough, Zulily, an ecommerce flash sale store for apparel designed for kids and mothers, is trying to launch an IPO north of $200 million total value. This seems to be an outlier though, as there’s a lesson to be learned from the Groupons, Fab.coms, Totsys, and the others out there. How did the flash sale business model fall apart? [click to continue…]
As an Ecommerce site owner, you have a lot on your plate.
You have traffic to generate, funnels to optimize, and customers to retain.
To top it all off, your link building is an uphill battle because your site’s content is made up of category and product pages…not the type of content that tends to land natural backlinks.
But if you’re like most Ecommerce sites, link building isn’t an option for you. With organic search traffic as the lifeblood of your business, you can’t afford not to build backlinks to your site.
Fortunately, there are a handful of powerful — and easy to implement — link building strategies that Ecommerce sites can tap into to get more search engine traffic to those high-converting category and product pages. [click to continue…]
Hailed as the next step in mobile computing technology, a pointless fashion faux pas data miner, and everything in between, Google Glass seeks to change the way you experience life. When you put on this new piece of technology, you can pull up directions, take photos and video, send and view messages, and do much more. In the professional arena, the product is already being explored for use by soldiers, doctors, security personnel, pilots, and others who need hands-free technology to perform their jobs well. One area in particular that will be affected is ecommerce. With a portable computer on your face, you can do a lot for your online shopping sprees. See something you want to buy? Need some price comparisons? Looking for product suggestions? Google Glass should be able to help you out with these sorts of tasks. Here’s how Google Glass can impact the world of ecommerce.
What is Google Glass?
Shaped as a pair of glasses, Google Glass is a computer that uses an optical head-mounted display to show you information. Think of it as a smartphone that does not require you to use your hands. You issue verbal commands to the device, and it provides you with the information or functionality you need. The initial prototype came out in 2011, and since then, the product was made available to select early adopters earlier in 2013. The official release date is probably within a year, but tech companies are already developing third-party apps for use with the headpiece, some of which pertain to ecommerce platforms. [click to continue…]